Regional Marketing Manager

TMobile   •  

Bellevue, WA

Industry: Telecommunications.


Less than 5 years

Posted 264 days ago

This job is no longer available.

This role supports the regional Senior Marketing Manager in all aspects of strategic planning to ensure enterprise annual/quarterly goals are met in the region. This is achieved via research, planning, and alignment on marketing efforts between Marketing & Sales that support profitable business results. Successful candidates have enthusiasm and optimism for what can be achieved with both macro and micro marketing tactics in various cities, suburbs and towns across their region. If you like collaboration, fast-moving exciting industries and watching your plans come to life, this job is for you.



Responsibilities include:

  • Brand advocate for the region. Expertise on markets of importance in the region (travel required).
  • Support the regional Sr. Marketing Manager to ensure execution with excellence on regional marketing initiatives
  • Function as the point-of-contact to many cross-functional teams in the region (Sales: area marketing directors, account managers, events managers, multi-store owners & store managers) and at corporate headquarters (advertising, web/direct channels, public relations, merchandising, events, social)
  • Support the marketing team with the preparation of leadership reports on all on-going marketing efforts in the region
  • Conduct competitive analysis and collect other data (brand awareness, customer perception, traffic & sales results) to help team form recommendations for the region & key DMAs
  • Learn & utilize T-Mobile performance dashboards, programs such as Tableau and custom Excel databases to uncover opportunities and assess effectiveness of programs
  • Proactively provide ideas and feedback to the team in order to grow the business from a grass roots approach by maximizing local market knowledge and competitive advantages
  • Support and lead ad hoc marketing projects as required by the team



The Core Competencies
Requires competency in relationship building/influencing, understanding the consumer, strategic thinking, interest in change/innovation, and a growth mindset
The Job Requirements
· Bachelor’s degree or equivalent work experience
· Master’s Degree preferred

· 3-5+ years of marketing experience, preferably in B2C technology markets, with progressive growth and demonstrable experience in implementing successful field marketing plans
· Understanding of modern demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, social media, display advertising, etc.) and experience with the modern marketing technology stack
· Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
· Proven business judgement, communication and presentation skills, with the ability to frame problems and effectively communicate with both executive and peer audiences
· Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
· Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
· Independence and initiative in high profile situations with strong project management, organization and time management skills