Publicity Manager, Henry Holt at MacMillan Publishers in New York, NY

Description

Henry Holt & Co. is seeking a Publicity Manager to work on PR campaigns and strategic planning for our titles, specifically with a leadership role on our imprint. The Publicity Manager will create and execute publicity campaigns for a variety of high profile and debut authors, working closely with publishing and marketing colleagues.

What you'll do:

• Actively develop and maintain strong relationships with media contacts, including national, regional, local; online; and with podcasts, for general, fiction genre and diverse fiction and nonfiction titles.
• Coordinate mailings of your assigned books beginning with drafting a press list from Cision and other internal databases and creating messaging for the press materials and pitches to media.
• Develop proper angles and story ideas for books and authors, pitch for coverage to selected print and online book review editors, podcasts and to radio and TV producers.
• Actively maintain internal communications in company systems with frequent updates on confirmed and pending reviews and interviews and other press hits.
• Create all press materials for all assigned titles, including press releases, praise sheets, pitch letters and email blasts.
• Works with sales team to confirm book orders for events; afterwards to record attendance and sales numbers.
• Arrange travel and accommodations in an efficient and cost-effective manner; arrange virtual tours on various media platforms like Zoom, Crowdcast et. al.
• Prepare authors for interviews and readings with basic media tips and training.
• Accompany authors to interviews and events, including moderating virtual vents.
• Handle regional events for ABA and ALA panels.

What you'll bring:

• Exhibits sound judgment in decision-making; includes appropriate people in decision-making process
• Attentive reader of fiction and nonfiction
• Sets challenging goals and demonstrates persistence in problem solving
• Prioritizes and uses time effectively
• Exhibits excellent attention to detail
• Ability to work in a fast-paced environment under deadline
• Excellent written/verbal communication

Education/Experience Needed:

• Bachelor’s Degree or equivalent experience
• At least 5 years previous book publicity experience
• Well-rounded knowledge of trade and general media, media marketplace, and competition
• Established relationships with major national media contacts, including TV news and radio producers