Public Relations Content Writer

Esri   •  

Redlands, CA

Industry: Information Technology

  •  

8 - 10 years

Posted 40 days ago

Our content team meets specific business objectives by employing tight narrative and writing skills across multiple distribution channels. We work to show how people in every industry are making an impact with Esri's world-class mapping and spatial analytics.


Responsibilities

  • Develop and deliver strategic, holistic messaging to support key priorities
  • Write copy for public relations that supports Esri marketing, branding, and positioning
  • Produce compelling content that meets specific objectives for target audiences and generates awareness, interest, and demand for Esri and its solutions
  • Write and edit tight, impactful copy for press releases and contributed content
  • Write and self-edit for quality, consistency, clarity, brevity, accuracy, and readability
  • Collaborate closely and effectively with other marketing teams and internal stakeholders to drive authentic, consistent, and compelling messaging and strategic content for multiple external media outlets
  • Develop stories that effectively communicate with specific audiences about specific interests
  • Work proactively and volunteer assistance without being asked and under tight turnaround

Requirements

  • 7+ years of experience as a copywriter, ad writer, marketing writer, or journalist
  • Strong written and verbal communication skills
  • A proven blend of editorial and storytelling skills, especially short-form (copywriting)
  • Strong ability to translate complex concepts into clear, concise, compelling content
  • Energetic mindset with the talent to produce multiple options fast, under pressure, and within specifications (i.e., word count, target audience, voice, style, etc.)
  • Fast and insightful research skills
  • Enthusiasm for web metrics that gauge content performance
  • Above-average tenacity, strong work ethic, and desire to constantly improve and share insights
  • Bachelor's or higher in communications, marketing, journalism, or English