Promotions Marketing Manager in Bellevue, WA

$150K - $200K(Ladders Estimates)

The Pokémon Company International   •  

Bellevue, WA 98004

Industry: Media


5 - 7 years

Posted 35 days ago


Summary of the role. The Promotions Marketing Manager will focus on establishing meaningful promotions with top-tier brands that drive Pokémon product sales and/or achieve key marketing objectives. This position will lead all aspects from the identification of the opportunity through creative execution.

What You Will Do

  • Work to understand TPCi business and marketing objectives to determine where promotional marketing partnerships can have a demonstrable impact
  • Establish clear goals/outcomes and metrics of success for each promotional partner program
  • Identify business categories and target partners whose target audience, product values, and go-to-market practices best match the promotional goals/outcomes
  • Lead business development process by making/maintaining business relationships, setting planning meetings, inviting required attendees, preparing pitch materials, and driving follow up communication with key decision makers
  • Determine creative focus for promotions based on TPCi's upcoming plans, the program target market, time-period, partner capabilities, types of products, etc.
  • Guide partners to an acceptable interpretation of the brand, as fit for their promotion
  • Collaborate multiple TPCi departments including Design, Marketing, Licensing, Production, and Legal to support and execute the promotion
  • Manage the review and approval of product and marketing submissions through our Digital Rights Management software, ensuring that products align with TPCi's style guide and art assets guidelines
  • Monitor the execution of the promotion to ensure agreed contractual terms and obligations are met in a timely manner by both sides
  • Maintain regular contact with all participants and keep team updated on progress of promotions from pitch through execution/analysis
  • Measure and analyze effectiveness of promotions with Marketing and Business analytics teams; develop insights to impact future promotions
  • Prepare regular business reviews and updates to senior management regarding progress and/or roadblocks

What You Will Bring

  • 5+ years business development and/or partner marketing experience; preferably with kids entertainment brand
  • Extensive background in securing partnerships with global brands
  • Experience running full-cycle promotional campaigns from ideation to post-mortem
  • Strong proficiency in Microsoft Office Suite of products
  • Bachelor's Degree in Business, Marketing or relevant field

How You Will Be Successful

  • Bias for Action: You have an eagerness to take initiative and persist in accomplishing objectives despite obstacles and setbacks. You work to resolve requests and incidents with a high sense of urgency and ownership.
  • Collaborative and Inclusive: You are a team player with the ability to work collaboratively and comfortably with employees who have diverse skills and experience. You build trust and collaborate with partners at all levels.
  • Communication: You have impeccable written and verbal communication with ability to translate technical information in a non-technical format.
  • Great people skills: You know the "how" is as important as the "what" and you aim to build effective relationships across the organizations. You are mindful of diverse perspectives and engage partners in a professional manner.
  • Logical and analytical: You're able to distill and synthesize complex ideas into concise, meaningful information. You're adept at prioritization and project management with attentiveness to detail and consistent follow through.
  • Process Focus: You see value in process and appreciate the benefits of change. You focus efforts on continuous improvement and optimizing work processes to ensure efficiency and consistency
  • Impact and Influence: You have the ability to persuade others to support an idea, agenda or direction. Your strategic influence includes establishing credibility or using data to directly persuade or address a person's issues or concerns.

Valid Through: 2019-11-13