Promotions Director

Townsquare Media, Inc   •  

Poughkeepsie, NY

Industry: Government & Non-Profit


Not Specified years

Posted 43 days ago


The Promotions Director reports directly to the Operations Manager, but is expected to work directly on a day-to-day basis equally with the Operations Manager and Market President. The Promotions Director is responsible for working with the programming, sales, and live events departments, by being the driving force behind organizing and coordinating promotional events, arranging on-air contests, creating/executing sales programs, increasing the visibility of the station in the community, collecting, organizing and distributing contesting prizes, and coordinating promotional on-air activity.


  • Focus on our station’s presence in the local community.
  • Continuous brainstorming, suggesting and devising of creative ideas for contesting, promotions and events that generate revenue and drive ratings.
  • Work with the sales team to brainstorm, create and execute customized client partnership programs.
  • Hire and manage promotionspart time staff and interns.
  • Plan, execute and track revenue-generating marketing and promotional events and contesting that take place on-air, online and on-site.
  • Implement all aspects of on-air contesting. Work with digital team to coordinate online contesting.
  • Create client promotions and promotional proposals with OM and DOS.
  • Have stations on the street making an impact, whether a paid sales event or if there isn’t a sales eventscheduled on a weekend, make a plan to have our stations out doing something every weekend.
  • Participate at station promotional events as necessary, including set-up and breakdown of promotional equipment and materials.
  • Vehicle maintenance: Make sure the vehicles are always clean, loaded, and ready for the next event. We should always be ready to roll to a last-minute opportunity. Ensure vehicles are properly maintained (oil changes, tire pressure, wiper blades, gasoline, etc.).
  • Take ownership of the promotional process and see projects through to the end.
  • Plan and execute meaningful promotions meetings. Manage and drive the flow of promotion-related communication. Recap events of the previous week at promo meetings.
  • Schedule and coordinate station talent at promotional events.
  • Plan out in advance a calendar of large community events, and develop an involvement plan.
  • Manage the promotionsbudget by working with the Business and Market Managers


  • The right candidate will need to be Solution oriented- good problem solving skills in a high energy environment.
  • An energetic and outgoing "people person”.
  • Must be very well organized and manage time well.
  • Should have a record of excelling in a team environment and have strong computer and graphic art literacy, and solid writing abilities.
  • Supervisory experience since this person will be overseeing a department.
  • Prior experience working in marketing or promotions within the same or a similar industry is preferred.