Program Manager, PR - Brand - Social Media

Less than 5 years experience  • 

Salary depends on experience
Posted on 03/20/18
Framingham, MA
Less than 5 years experience
Salary depends on experience
Posted on 03/20/18


Job ID: SCI002100

About Us

SCIEX – An operating company within Danaher’s Life Sciences platform

SCIEX helps to improve the world we live in by enabling scientists and laboratory analysts to find answers to the complex analytical challenges they face. Our leadership in LC-MS and CE-MS have made us a trusted partner globally to those who are focused on basic research, drug discovery, food and environmental testing, forensic toxicology, clinical research and diagnostics. With over 40 years of innovation, we continue to redefine what is achievable in routine and complex analysis.

We are seeking smart, team-oriented people who have purpose and are committed to helping us deliver Answers for Science. Knowledge for Life. ™ Our global team, located on every continent, is our greatest strength, bringing diverse perspectives and breakthrough thinking. With the power of the Danaher Business System behind us, it’s our people who have made us the industry leader. Come join our winning team. Visit us at www.sciex.com.

Sciex offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives.

Sciex is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Join our winning team and Follow us on LinkedIn!


Description

SCIEX is seeking high-impact, collaborative candidates for the role of Program Manager, PR/Brand and Social Media Strategy. Our new Program Manager will take on global responsibility for media strategy and programs including public relations and social media integration. This role also encompasses brand campaign creation and implementation, supporting the evolution of SCIEX corporate brand strategy. Reporting to the Director of Brand and Public Relations, this position is part of a newly reorganized and highly driven digital marketing team that values accountability, intellectual curiosity, and the cultivation of fresh ideas and team chemistry within a diverse matrix organization.

Media strategy and programs
Leverage expertise in public relations and social media to develop communications and media relations programs that drive media pick-ups, customer engagement, and brand awareness
Manage PR campaigns that align with market segment strategy to drive overall portfolio growth goals, partnering with agencies and other vendors to generate press releases and editorials consistent with established messaging
Collaborate with global marketing managers to craft channel-specific media plans while ensuring content is delivered within a cohesive brand story
Monitor and report on campaign metrics to maximize marketing effectiveness and drive ROI; utilize metrics to drive continuous improvement, tweaking program implementation to optimize impact
Maximize major media opportunities by managing preparation for and execution at events/trade shows, including onsite orchestration of press conferences, interviews, and social media coverage
Drive increased social channel usage, working as a team with content owners to build presence on Twitter, Facebook, LinkedIn, Snapchat and rebuild online content on YouTube
Develop a strong industry network to create leverage with strategic advocates and influencers, leading efforts to collect voice of customer (VOC), conduct key opinion leader (KOL) interviews, and obtain customer testimonials
Optimize global PR engagement by working across regions to develop and/or adapt programs, ensuring best practices are shared and implemented

Brand strategy and awareness
Support internal subject matter experts (SMEs) and global marketing campaign owners by driving initiatives that strengthen brand awareness/perception and stimulate qualified lead generation
Help design and execute approach to collecting VOC around brand positioning and messaging, evolving corporate brand identity/imagery as appropriate to fortify the brand story that underpins the product portfolio
Partner with internal communications team to identify synergies and champion complementary initiatives
Expand brand guidelines to enhance copywriting direction and standardize naming conventions, triggering a plan to ensure global compliance
Maintain ownership of branding review process and standardize globally: gain regional buy-in, train stakeholders
Liaise with marcom counterparts to regularly review and optimize content for brand advertising and media placements/remarketing





*LI-CS1


Qualifications

3-5 years in media and/or brand management, with minimum 2 years in PR or corporate communications role
Bachelors degree required; focus in marketing or communications desirable, or commensurate experience
Ability to demonstrate proficiency with:
Writing press releases and editorials, crafting inputs from internal and external stakeholders at an executive level
Managing agency relationships to agree scope of work and deliver results on time and within budget
Building and sustaining meaningful relationships with KOLs/SMEs
Preparing for major events, running press conferences, handling media inquiries and interview requests
Social media content development and posting, including fundamental understanding of paid promotion and SEO
Project management skills: strong collaborative approach with proven accountability for deliverables
Ideal candidate has:
A creative, open mind, yet is task-focused and detail-oriented
An interest in balancing strategic thinking with hands-on tactical execution
Intrinsic interest in keeping up with media trends and cross-training with colleagues
Analytical nature, metrics-focused with accountability for ROI and KPIs/continuous improvement
Ability to work independently and comfortably with ambiguity in a fast-paced environment
Experience working in a global matrix environment
Experience in life sciences, diagnostics, or pharmaceuticals, including product launch support, is highly valued
Ability to travel up to 10%

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