Production Manager

Greenheck Fan   •  

Brownsville, TN

Industry: Manufacturing / Diversified


5 - 7 years

Posted 375 days ago

Product Manager - (TN)

Date: Oct 9, 2017

Location: Brownsville, TN, US

General Summary:

Responsible for product development and life cycle management for the business unit.  Includes defining new product development; short and long-term strategy development for expanding and updating products developing; and managing marketing and promotional tools; pricing and profitability management; assisting with technical training; and creating product health analysis studies based on market, competitor, and saleschannel information.


Principal Duties & Responsibilities:

  • Develop long-term relationships with internal and external customers to maintain market position as easiest company to do business with.
  • Assist Sales with large job quotations.
  • Conduct sales calls with channel partners and customers, looking for feedback relative to delivery, pricing, quality and breadth of product offerings.
  • Monitor and develop strategies to improve channel performance.
  • Analyze common special design requests and determine a plan for standardization of the design.
  • Define pricing strategies for standard design requests.
  • Responsible for negotiating with internal and external customers to find mutually beneficial solutions to field problems.
  • Participate in industry related associations; may serve on committees and advisory boards.
  • Responsible for leading and developing business unit application support.
  • Provide direction in the resolution of complex application challenges.
  • Oversees the lifecycle of product marketing materials.
  • Prepare product studies for new and redesigned products.
  • Regularly gather information and analyze trends, drivers, technologies, codes and research to ensure that our products are competitively positioned to best capitalize on market growth opportunities.
  • Research competitor products, pricing and strategies.
  • Investigate alternative channel opportunities to expand our business.
  • Work with sales and engineering departments establishing priorities and schedules for product development activities.
  • Define product development requirements through creation of product health analysis, market studies, sales feedback and customer feedback.
  • Create product scope and market price points.
  • Launch and promote products in coordination with Sales.
  • Update or discontinue products as needed.
  • Ensure product profitability meets or exceeds business unit targets.
  • Oversee product structure and hierarchy.
  • Manage product life cycles.
  • Constantly evaluate all aspects of our competition and compare to the company's strength and weaknesses.
  • Report feedback on competitor’s information, new and product line extensions and execute promotions.
  • Develop and coordinate product, sales and application training for internal and external customers.
  • Responsible for creating market message and product presence for training and industry product shows
  • Attend trade shows, rep product shows and conduct sales calls on channel partners and customers, looking for feedback relative to delivery, pricing, quality and breadth of product offerings.
  • Analyze industry related events to select for participation.
  • Responsible for the supervision and development of direct reports.
  • Lead sales/marketing team to adhere to the company’s customer service expectations; develop marketing talent to manage new product development projects; develop sales skills to effectively promote and train on product benefits.
  • Provide strategic vision for long term planning of computer aided product selection.
  • Use competitor knowledge and industry trends to develop strategic marketing direction for the business unit.
  • Create and maintain product forecasts.
  • Manage travel, supplies, and people costs to levels committed to in the budget.
  • Travel will be required.


Job Qualifications

Work requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program.

Minimum 5 -10years of experiencerequired.