Product/Services Marketing Manager at Ciena in Remote

Your Responsibilities

• Support the development and implementation of market strategies to help grow the market share globally for Ciena professional services.
• Develop compelling services value proposition, positioning and messaging that differentiates Ciena from the competition
• Create compelling content (presentations, blogs, e-books, success stories, video scripts, etc.) targeted and written to the right audience to create demand for Ciena Services
• Communicate the value of Ciena Services to the sales team and develop sales tools and enablement programs
• Identify and execute thought leadership and customer success stories to help drive Services sales
• Present Ciena Services value proposition directly to customers, prospects, media, and industry analysts on a global basis
• Use market, customer, and competitive input to develop appropriate positioning for Ciena Services, and drive its positioning on a global basis
• Build relationships to influence customers and partners
• Support on RFx positioning including competitive, strategic, and tactical considerations
• Conduct, gather and interpret market, customer, and competitor research to identify and capitalize on market trends, challenges, and opportunities
• Represent Ciena’s at tradeshows, industry forums, and analyst events, as required
• Responsible for creating and updating Services information when required to satisfy new service introduction process
• Collaborate with Ciena Product Line Management and Sales teams to understand the nuances related to deployments and customer concerns, and positioning/messaging accordingly

Minimum Qualifications

• Bachelor’s degree required; Master's degree in Business Administration a plus
• 5-7 years’ experience in B2B technology marketing, with a strong understanding of B2B marketing concepts and a proven track record of success
• Recent and relevant experience working as a product marketer or service marketer
• In-depth understanding of the Services lifecycle
• Strong understanding of the service provider, internet content provider, MSO, and other major network operator markets and how professional services are used within these markets
• Strong understanding of networking technology and services
• Excellent writing skills with a proven track record of creating impactful content (blogs, e-books, presentations, success stories, video scripts, etc.)
• Proven track record working in a collaborative, team environment while leveraging remote resources
• Excellent presentation, interpersonal, and communications skills

Preferred Qualifications

• Out of the box thinker, with a passion for trying new things and bringing new ideas into the marketing strategy
• Takes initiative, proposes innovative solutions
• Strong people person with the ability to network in a large organization
• Team player who works well with colleagues, customers, analysts, and partners
• Experience using social, online, and traditional marketing principles and techniques.
• Strong organizational skills with the ability to execute deliverables to closure
• Strong sense of ownership and pride in a job well done
• Ability to handle multiple tasks and changing priorities with minimal supervision
• Possess a passion for winning and is driven to succeed and excel in one’s career