Product Owner, Customer Master Data


Ann Arbor, MI

8 - 10 years

Posted 231 days ago

This job is no longer available.


The Product Owner is a Senior Manager level position responsible for maximizing the value of TD Ameritrade’s next generation Client and Household identification capabilities.  See yourself working as part of an agile team, representing the interests of teams such as Marketing, eCommerce, Analytics, Compliance and others.  You will define the characteristics of the product, own and prioritize the product backlog and identify key incremental deliverables we can roll out to help drive the client experience as well as our understanding of our clients, their relationships, and their engagement with our offerings. The Product Owner defines, communicates and promotes the Client/Household vision to all stakeholders, and acts as the final arbiter  between stakeholders.  The Product Owner is the single decision maker regarding product scope changes (i.e. the product backlog) and changing priorities.  Additionally, the role of the Product Owner will:

  • Connect with senior leaders across many lines of business to understand their Client/Householding needs which are critical to advancing TD Ameritrade’s position in the marketplace
  • Work closely with a team of technical experts on master data management and data enrichment, providing the understanding and daily guidance needed to turn the business vision into reality
  • Consider the clients’ current and future needs and what will enable TD Ameritrade to delight them with a client experience second to none
  • Dig into capabilities such as Regulatory Reporting, Personalization, Campaign Management, Branch Sales and others to identify how better Client and Household data can support their success


Product Vision

  • Translate product vision into an evolving product roadmap
  • Impart an understanding of the product strategy to the agile team
  • Break roadmap down into groomed backlog of valuable features
  • Clearly express features through Product Backlog items;
  • Prioritize the roadmap and features to best achieve goals and missions;
  • Optimize the value of the work the Delivery Team performs;
  • Ensure that the Roadmap and Product Backlog are visible, transparent, and clear to all, and shows what the  Delivery Team will work on next; and,
  • Ensure the Delivery Team understands items in the Product Backlog to the level needed

Day-to-day Coordination

  • Participate in daily stand up meetings
  • Organize and lead collaborative backlog item writing/grooming sessions
  • Prioritize backlog based on business goals and value
  • Contribute to team working sessions
  • Provide the business context to technical work
  • Provide details to help define and test the solution for backlog items
  • Communicate with and involve other stakeholders as needed

Relationship Management

  • Work across the enterprise with various stakeholders to understand their needs
  • Clearly communicate roadmap, timelines, impact
  • Effectively set and manage expectations of value realization
  • Work with business partners to prepare for feature rollout and change management
  • Align with other product owners on intersecting capabilities and dependencies
  • Coordinate SME input on features
  • Provide regular progress updates
  • Escalate issues as needed
  • Provide executive updates


  • 4 year college required; Business/Information Systems degreepreferred
  • Graduate degreepreferred
  • 3+ years related experiencepreferred
  • 8years total experiencepreferred
  • Solid Understanding of the Business
  • Excellent Communication Skills
  • Objectivity
  • Creativity
  • Diplomacy
  • Team Player
  • Decisive
  • Collaborative
  • Well Respected in Their Subject Area
  • Arbitration / Negotiation
  • Knowledge / Expertise in agile development is a plus
  • Experience with Salesforce, Informatica, MDM/CRM strongly preferred
  • Military experience may be substituted in lieu of education and/or experience.

ID# 2017-12389