$150K - $200K(Ladders Estimates)
This position will lead and execute compelling content development for marketing campaigns to promote product/service portfolio. Assist in the development of the marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases
In this role, you will:
Budget and manage commercial release for one product; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization's campaign structure
Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
Value proposition – develop clear and compelling value propositions that address customer outcomes
Product roadmap – provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases
Sales enablement – assist in the development and delivery of information, content and tools in a prescriptive manner that aligns to the buyer's journey (sales playbook, demo, target customer lists, etc.)
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Bachelor's Degree in Marketing or Business Administration. Masters' degree or MBA preferred.
Minimum of 5 years of progressive experience and demonstrated success in Product Marketing across multiple products, systems and/or platforms. Preferred experience in IT industry.
Legal authorization to work in the U.S. is required. GE does not agree to sponsor individuals employment visas, now or in the future, for this role.
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be able to travel 50%-/+ of the time
Preferred location is in Miami FL, secondary is Boston MA
Master's Degree or MBA
Minimum of 4 years of experience leading cross-functional teams, preferably with international reach across multiple product spaces.
Demonstrated ability to communicate, present and influence credibly and effectively at all levels within the Digital Technology organization, including Executive and C-levels.
Clear skills in partnering, inspiration and ability to build consensus
Proven product marketing experience
Proven track record working with technical, customer, and functional teams
Experience with managing tight programs to aggressive timelines. Capable of balancing deliverables, managing customer expectations and holding to budgetary requirements
Demonstrates detailed knowledge of business operations and strategic direction.
Valid Through: 2019-10-18