Product Marketing Manager, Watch

Facebook   •  

Los Angeles, CA

Industry: Internet Services


11 - 15 years

Posted 389 days ago

This job is no longer available.


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


We're looking for an experienced marketer who is passionate about the media landscape and marketing video products and entertainment content to consumers in Latin America. You will oversee for informing product strategy, go-to-market planning and execution, and adoption for Watch — Facebook's new destination for shows, sports, and other episodic video content — as well as strategy and execution of entertainment campaigns to drive viewership. The right person is a strategic and creative product / entertainment marketer who can drive both strategy and execution, is analytical and creative, has managed multichannel marketing campaigns, and has a demonstrated track record of ROI and impact to business goals. This person can manage a team but also dive in and execute, and cares deeply about establishing Facebook as a top-of-mind place for consumers to watch video content.

Required Skills:

  1. Develop marketing strategy and plan to achieve consumer product goals for Watch.

  2. Develop core product positioning and messaging for key video products and content properties, considering value proposition, target audience, competitive landscape, and other factors.

  3. Leverage quantitative and qualitative insights from research and analysis to influence positioning, messaging, and creative assets.

  4. Create go-to-market plans, collaborating closely with product, partnerships, PR, and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and adoption.

  5. Lead and collaborate with internal and external creative teams to bring marketing campaigns, programs, and assets to life across multiple channels.

  6. Lead and collaborate with cross-functional teams (including PR, product, policy, and legal stakeholders) to create integrated marketing moments.

  7. Author and review customer-facing communication, such as blog posts.

  8. Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.

  9. Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning.

Minimum Qualifications:

  1. 10+ years of experience, in product marketing for internet/consumer tech and/or entertainment

  2. Bachelor's degree

  3. Knowledge in the consumer video landscape and drivers of consumer video consumption habits

  4. Analytical and problem-solving skills with a results-oriented mindset

  5. Communication skills and experience communicating to technical, business, and consumer-facing audiences

  6. Keen ability to translate complexity into simple and intuitive communications

  7. Experience translating customer insights into actionable marketing strategies and concrete tactics

  8. Understanding of web and mobile technologies and the media industry landscape

  9. Ability to thrive in a fast-paced, entrepreneurial, and fluid environment with the ability to adapt, spot issues early, and escalate

  10. Cross-functional leadership skills

  11. Proven record of creativity and innovation in the social media space for entertainment and/or content driven brands

  12. Balance of creative and analytic mindset, putting forth best-in-class execution within a measurable and data-driven framework

  13. Willingness and availability to travel internationally

  14. Fluency in Spanish and/or Portuguese

  15. Latin America regional experience

Preferred Qualifications:

  1. MBA

  2. Management consulting and startup experience

Industry: Internet