Product Marketing Manager

Tronc   •  

Chicago, IL

Industry: Media

  •  

5 - 7 years

Posted 121 days ago

Responsibilities

  • Own our strategic planning process and deliverables for our digital marketing services businesses.
  • Develop expertise by tracking industry trends and client feedback/performance with our offerings. Understand how various industries leverage digital marketing services to grow their businesses.
  • Contribute to company decision-making process around growth and direction of the business.
  • Create portfolio collateral including comprehensive media kits and specific solution offerings.
  • Apply best practices from our partners and vendors to strengthen our product portfolio and sales effectiveness. Facilitate and participate in real-time collaboration with your market partners and across other tronc business units.
  • Collaborate across tronc market and centralized resources on marketing strategy, execution, research, and other relevant initiatives.
  • Challenge our account teams by ensuring their solutions are designed to exceed client objectives and expectations.
  • Perform additional duties as assigned, meaning there will be other things you’ll need to do that we haven’t thought of, but will generally be in line with the position. 

Qualifications

  • Personal attributes: Embrace challenge; relentless pursuit of excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; kind and decent human being; doesn’t take her/himself too seriously; challenges current practice and standards; innovative; embraces change.
  • Education: Bachelor's degree
  • Experience: Minimum 5 years in a related role, or related experience with agencies or consulting firms.
  • Marketing Tools Experience (preferred): Google Analytics, comScore, Adobe Analytics Suite
  • B2B marketing experience in media or marketing services with a solid understanding of fundamental marketing principles including online/digital, promotions, product development, competitive media.
  • Strong research and analysis skills, with the ability to generate insights based on data, sales strategy, and consumer trends.
  • Multi-tasker: Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
  • Strong written and verbal communication skills; attention to detail and organizational skills; financial acumen to build models.
  • Balance: Ability to be strategic, analytical, creative, communicative, and detail-oriented
  • Embraces team outings with karaoke

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