Product Marketing Manager - Telephony

GoDaddy   •  

Encinitas, CA

Industry: Professional, Scientific & Technical Services


11 - 15 years

Posted 38 days ago

As a leader the in SmartLine Product Marketing team, you will lead cross functional teams focused on driving user acquisition onto GoDaddy’s SmartLine offering. You’ll drive the creation of multi-year strategies geared at meeting aggressive growth goals while ensuring execution of near term campaigns and initiatives drive to reach immediate user acquisition, upsell/x-sell and retention targets.

This is a rare opportunity to blend entrepreneurial skills with exceptional operational, financial and leadership acumen.


  • Lead development of strategic vision and tactics required to achieve critical customer, shareholder and employee goals for the Smartline business.
  • Define critical metrics across strategic growth levers and deeply understand/communicate business unit performance to senior leadership, partner closely with finance and business analytics to communicate trending and identify new opportunities.
  • Partner with Product Management leadership to define annual and quarterly roadmap and own the development and management of annual budget
  • Partner with central teams to put in place programs
  • Lead cross functional team focused on the collection and communication of key qualitative and quantitative customer data to guide product-specific marketing initiatives. Oversee the creation of robust, data-driven marketing plans and lead marketing counterparts in eCommerce, Product Management, Advertising and Telesales to bring initiatives to market.
  • Develop and build strong relationships with key stakeholders in an effort to collaborate and drive the overall business.


  • 10+ years of progressive experience in marketing, with SMB marketing experiencepreferred. Proven experience leading marketing strategy development across acquisition, upsell/x-sell and retention.
  • Demonstrated team building and development skills as well as an exceptional track record in cross-functional team building.
  • “Roll up your sleeves” mentality and desire to own programs from concept to execution.
  • Great communication skills, written and oral
  • Ability to build relationships across an organization
  • Passion for gaining customer insights and translating insights into effective marketing programs
  • Solid analytical ability, with track record of “test & learn” mindset.
  • Enjoy working in a fast paced, high-output, time sensitive environment.
  • MBA Preferred.
  • TravelRequired.

Job ID R000348