Product Marketing Manager

Synack   •  

San Francisco, CA

Industry: Technology


Less than 5 years

Posted 161 days ago

This job is no longer available.

Synack is searching for an energetic and creative marketer to help take us to the next level of growth. The Product Marketing Manager will be responsible for the voice of our products and our brand. You will craft compelling positioning and messaging for our solutions. You'll conceive and develop innovative marketing programs that drive demand across different industries. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into valuable customer benefits, is crucial. In your role as a Synack Product Marketing Manager, you will become the expert in understanding our different customers groups, what they value, the challenges they face and how they buy. You will translate all of this into our external voice. Sound interesting? Keep reading...

In this role, you will:

  • Develop product positioning and messaging that differentiates Synack products in the marketplace
  • Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Product launch - plan, create, lead and measure product marketing initiatives for the launch of new products and releases and manage the cross-functional implementation of the plan
  • Sales enablement - develop sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Train and prepare the sales team to leverage customer opportunities
  • Market analytics - be able to harness data from diverse sources to model scenarios and support the RFP
  • Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

Here’s what you’ll need:

  • 3+ years of security/software product marketing (or similar) experience
  • Bachelor’s degreerequired
  • Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences
  • An analytical mindset with the ability to understand and simplify complex concepts
  • Technical savviness
  • Strong leadership skills that encourage teams to align to drive maximum market impact
  • Stellar interpersonal and writing skills with a high attention to detail
  • Highly creative energy with a drive for innovation
  • A passion to be great at what you do and enjoy doing it