$100K — $150K *
First, you will conceive and implement content-driven campaigns for products in the software test automation portfolio. You are responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide. You’ll put together and deliver our technical and business-level messaging. You will help implement our go-to-market strategy, and you craft sales enablement plans for our product offerings.
You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webcasts. These campaigns will be focused on promoting new product innovations as well as existing products.
Second, you will collaborate across the organization from sales to technical leadership, product managers, and Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels. Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads.
You take care of the creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to convey our products to our customers.
Third, you will ensure that your efforts fit Keysight communication channels, and you analyze and report marketing KPIs to track impact, optimize and improve our positioning and deliver against the audience and engagement goals defined.
Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers.
If the idea of ridding the world of bad software excites you, and you have a knack for well-writen papers, audio, and video content, this is the place you want to be! We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.
• Bachelor’s or Master’s Degree or University Degree or equivalent (technical studies, computer science or marketing preferred)
• 8+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development
• Technically fluent, you are comfortable dealing with technical information and can translate technical capabilities into customer benefits.
• Understanding of product marketing, inbound marketing, and content marketing. You are familiar with the process of product management and how product marketing fits into it.
Valid through: 9/22/2021