Product Marketing Manager

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/21/18
San Francisco, CA
5 - 7 years experience
Salary depends on experience
Posted on 03/21/18

What You'll Do:

  • Market and Game Developer Intelligence:
    • Analyze market and developer data to draw insights that will influence the overall GTM plans and drive growth and accelerate business acquisition (Content/Demand Generation/Distribution/Events)
    • Become a subject matter expert on the audience, product and market trends
    • Create developer personas
  • Go-to-Market Strategy
    • Go-to-Market planning and strategy - Work with product managers, business development, marketing, sales and PR on the development of product, feature or insight activities, press releases, and marketing materials.
    • Collaborate with cross-functional teams to create marketing promotional programs.
  • Messaging & Content
    • Product Positioning and Messaging - Create and communicate all new product value propositions, messaging and benefits so we have a consistent voice across all content outlets (website, internal partners, email, private events, forum posts, blogs, newsletters, video, infographics and webinars etc). Partner with PR to spread the great news about success stories and new product features
    • Define and develop materials for inbound and outbound use to support marketing initiatives and demand creation programs. Materials include website content, marketing collateral, videos, eBooks, white papers, Blogs, newsletters and other documents
    • Define and create product collateral including product data sheets, white papers, solution briefs, insight driven briefs and objection handling battle cards, presentations, videos, web content
    • Work closely with sales teams to ensure the value proposition, assets, training, support structures, and enablement plans are all in place for good sales velocity
    • Create & deliver sales enablement materials to the sales team, including sales training, presentation materials, reference guides, FAQs, scripts and battle cards that help drive sales and increase win rates
  • Evangelism and Training
    • Build senior-level relationships with key stakeholders, both internally and with top partners and act as the conduit between product and sales. Be involved in regular planning sessions (supporting AMs & Business Development) focused on the successful sell-in and execution of marketing programs, training & ensuring overall marketing objectives are achieved smoothly.
  • ROI Driven
    • Structure highly creative marketing programs so that benchmarks can be set and results achieved. Recommend and implement measurement methodologies and analyze program performance on an ongoing basis to ensure continual improvement.

Key Qualifications

  • Successful track record in B2B or B2B2C product marketing with leading gaming brand/s. Experience in marketing digital advertising products and/or games developer/publisher marketing desirable
  • Intelligent quick learner with an analytical orientation, strategic vision, consensus building skills, and consultative style
  • Ability to collaborate cross-functionally to optimize resources and leverage knowledge to gain competitive advantage. Demonstrated ability to positively influence people across all functional areas of an organization
  • Exceptional communication and interpersonal skills with the ability to listen effectively, socialize ideas across functions, and articulate the vision of the company, both internally and externally
  • Excellent strategic planning skills; demonstrated success building buy-in for an innovative and bold vision
  • Experience with agency management, acquisition marketing operations, platforms and technology.
  • A minimum of 6-8years of online, digital or app marketing experience.
  • BA/BS in Marketing, Communications, Business Administration, Analytics or related field.
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