Product Marketing Manager - Senior

Check Point Software Technologies, Inc  •  San Carlos, CA

8 - 10 years experience  •  Software

$80K - $190K
Posted on 10/11/17 by Julie Beltman
Check Point Software Technologies, Inc
San Carlos, CA
8 - 10 years experience
Software
$80K - $190K
Posted on 10/11/17 Julie Beltman

Major Responsibilities

  • Responsible for product marketing of Check Point Mobile Protection/Data Protection
  • Create and drive global go-to-market plans that increase revenue and improve market position in key market segments
  • Develop product positioning, messaging and branding
  • Ownership of all customer facing content including data sheets, brochures, websites, white papers, contributed articles and presentations
  • Spokesperson for key events, such as CPX, press, industry analysts and other market influencers
  • Drive outbound marketing strategies to improve awareness, share of voice, sales pipeline and market position
  • Manage content development for sales training to Check Point field sales force and reseller partners

Desired Background

• 8+ years of related industry experience in product marketing, preferably information security or networking 

• Excellent writing proficiency, interpersonal skills, presentation skills and strong creativity in message delivery 

• Develop strongly differentiated product positioning and messaging

• Intimately understand Check Point networksecurity solutions, including appliances and software blades

• BA/BS or equivalent experience, MBA desirable

• Strong affinity understanding target audiences, needs and purchase process

• Collaborate with peer groups to develop and deliver customer and partner content including data sheets, brochures, presentations, white papers and contributed articles

• Mange development of sales enablement tools and training for field sales force and reseller partners

• Act as spokesperson for key events, engaging with customers, press, industry analysts and other market influencers

• Strong internal/external presentation skills a must

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