Product Marketing Manager, Senior

Progress Software   •  

Waltham, MA

Industry: Software

  •  

5 - 7 years

Posted 380 days ago

This job is no longer available.

We’re driving the future of Industrial IoT, transforming the world of business through cognitive predictive maintenance. We are looking for a Product Marketing Manager, Senior with experience in predictive analytics, industrial analytics or IoT products. You will position our product with a stellar go-to-market strategy by creating engaging content, driving customer insight, and enabling our sales team to take DataRPM to the next level.

As a Product Marketing Manager, Senior you will:

  • Collaborate with Product Marketer(s), Product Manager(s) and General Manager(s) to define GTM strategy and comprehensive product marketing plans to orchestrate content and drive profitability for our DataRPM product offering
  • Drive customer insight programs to uncover requirements and market data that will help guide product management efforts and customize the message for each particular audience
  • Refine product positioning and messaging on public properties such as product pages
  • Evangelize the market strategy to customers, partners, staff, analysts and press
  • Measure the effectiveness of product marketing programs
  • Delivere thought-leading content via events, blogs, videos and other outlets
  • Create compelling presentations and demo strategies to enable the Progress sales team
  • Analyze and refined the customer journey to best match buyer personas and their preferred purchasing process
  • Create sales enablement collateral that carry product positioning and messaging
  • Decide which conferences the DataRPM product marketing team should sponsor
  • Leverage technical experience to deliver engaging web pages, blogs, and tutorials
  • Be able to organize and run a project by effectively planning a strategy, tactics, analytics and getting the most out of your talented peers
  • Serve as curator of technical collateral including technical requirements, test plans, technical presentations, whitepapers, and implementation guides related to data connectivity
  • Understand relevant trends in the data connectivity and integration market

You will have a/an:

  • Bachelor’s degree in Marketing, Computer Science or equivalent. Advanced degrees or MBA preferred
  • 5 years of software product marketing experience within predictive analytics, industrial analytics or IoT products.
  • Solid understanding of the MADP market, trends and competitors
  • Outstanding written and verbal communication skills and an ability to tailor communication styles to different audiences, e.g. technical developers, less technical marketing managers, and external customer/partner audiences
  • Experience in direct and indirect routes to market is a must
  • Evidence of leadership capabilities for both a direct team and virtual teams that deliver high impact, creative and innovative results to drive the company’s top line growth
  • Demonstrated results working in a medium size company evidencing the ability to collaborate and execute with other senior functional heads