Product Marketing Manager

  •  

San Diego, CA

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 122 days ago

PRODUCT MARKETING MANAGER

GENERAL JOB DESCRIPTION

We are looking for a Product Marketing Manager to take responsibility for crafting, managing and delivering the go-to-market activities for our Digital Marketing solutions. This individual will be the subject matter expert, and deliver all external-facing activities related to the product marketing lifecycle. This requires a talented, creative individual who is able to bring technical feature understanding to life in a global market.

MAJOR DUTIES AND RESPONSIBILITIES

  • Act as a recognized thought leader and product visionary with regards to solution area
  • Act as a member of the Digital Marketing product strategy team, representing and influencing strategy for your product area
  • Analyze the market, competitors, and emerging technology trends to provide feedback and insights to product team, sales, marketing, and other areas of the organization
  • Identify, develop, and deliver compelling presentations, collateral and product demos that will be used both internally for sales training and customer-facing presentations
  • Collaborate with the marketing and product marketing leadership team on Analyst activities, including industry research and vendor rating reports
  • Collaborate with global and geo-focused marketing teams on demand generation strategy and execution
  • Develop and nurture product partnerships and 3rd party relationships

QUALIFICATIONS

  • 5+ years of product marketing or product management (or related) experience
  • A minimum of a BS in a computer, marketing, or other business related discipline.
  • Experience with digital marketing, digital channels or digital analytics a plus
  • Background in Saas-based applications
  • Demonstrable thought leadership within product area
  • Excellent communication, writing, and professional skills; ability to present to small and large audiences

Requisition ID : 1426