Product Marketing Manager, RMM Software

Datto   •  

Boston, MA

5 - 7 years

Posted 182 days ago

This job is no longer available.

At Datto our mission is to be a hero to the companies we serve, 24/7/365. Datto solutions safeguard businesses from IT disasters, human error, and malicious activity. With Datto defending business data, we promise our partners business continuity with uninterrupted access to data on-site, in transit, and in the cloud. Whether it's helping them over the phone or sending our Disaster Response Team to the rescue we are committed to keeping data safe, recoverable, and accessible. It's this commitment that has made us the world’s leading provider of MSP delivered IT solutions. Datto is headquartered in Norwalk, CT, with offices worldwide.

Does this describe you:

  • A leader
  • A former sales person
  • Someone who understands business concepts and is able to refine and then resolve ambiguous problems or issues

Are you passionate about:

  • Rapidly understand assigned products and their potential in the market
  • Conduct regular partner/customer interviews for market research to test ideas and to gain a better understanding of the market and the competition
  • Develop market requirements to capture the needs and segmentation of channel partners and customers
  • Develop a marketing plan to promote assigned products
  • Create product positioning and messaging for assigned products using the Pragmatic Marketing Framework as a guide
  • Build and execute a market plan for how to leverage Public Relations, Analyst Relations, content, demand gen, social media, and other marketing levers to establish and grow product demand and awareness
  • Size the opportunity and develop investment plans for return on investment
  • Gather and analyze product performance and operational metrics
  • Develop go-to-market content and collateral including sales presentations, demos, and competitive write-ups
  • Develop and deliver sales ready messaging for the purpose of enabling sales execution
  • Serve as key resource to sales and channel marketing for assigned products
  • Work with the training department to develop training curriculum that reflects the appropriate messaging for assigned products
  • Work with the international marketing team to create/modify product collateral for the international markets

Does your profile include:

  • Bachelor’s degree or global equivalent in business or technology field. An MBA is preferred
  • 5 years minimum of experience in product or field marketing for enterprise software vendors
  • Pragmatic Marketing Certification preferred