Job Description

About CareScout:
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system - and we are deeply committed to a sense of belonging for all, in all phases of life.

We're creating a new experience for care seekers and their families, bringing together long-term care options, resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!

CareScout is a division of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.

POSITION TITLE
Product Marketing Manager

POSITION LOCATION
Hybrid. Strong preference for individuals in Richmond, VA or New York, NY. We will consider exceptional candidates outside of these regions.

Your Role
In the role of Product Marketing Manager, Providers you will be an integral part of CareScout's growth strategy. You will be a subject matter expert for the long-term care (LTC) provider segment (home care, home health, assisted living, skilled nursing), those both currently in our Quality Network and those who would benefit from joining. You will identify, analyze, and action personas, use cases, needs, behaviors, and perceptions of LTC providers - and have a strong understanding of the competitive landscape to create a well-rounded strategy. You will become an expert in CareScout's full product portfolio so that we can clearly and compellingly position those products to current and prospective LTC providers. You will also be able to synthesize many inputs into an effective data-driven strategy to meet our company goals. Your key responsibilities will include developing and executing initiatives to enhance and strengthen our current LTC provider partnerships and generate new leads. These efforts enable our sales team and partners to achieve our target goals.

A successful candidate for this role will be strategic, curious, analytical, and flexible. You will have deep knowledge of marketing strategies and tactics and experience creating value propositions, buyer personas, message maps, and product launch plans. As a trusted partner of the sales, provider operations, strategy, and product teams, you will be able to manage competing priorities and tight timelines. This is an independent contributor role reporting to the Director of Product Marketing.

What you will be doing:

Develop and execute go-to-market plans for LTC provider audiences, including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners
Act as marketing SME to ensure the LTC provider audience engages with and utilizes the CareScout solutions available to them; you'll be able to suggest multi-channel marketing strategies and tactics that meet their specific needs
Collaborate with Regional Vice Presidents, Market Directors, and Internal Sales to develop and nurture sales opportunities
Source new opportunities through event participation, profiling, and market intelligence
Be able to verbalize and visualize complicated concepts to create external presentations and materials
Work closely with the content marketing and growth teams to translate strategies into effective external campaigns
Work together with product managers to gain a deep understanding of products to create journeys that exceed expectations
Act as a voice of the LTC providers across the organization and lead research projects needed to gain these insights
Work closely with the Strategy team, using competitive intel to inform plans
Regularly set goals and measure KPIs, continuously monitoring and actioning metrics to adapt when there are successes or failures
Work closely with the growing team to get the job done - whatever it is - with a can-do and collaborative approach.

What you bring:

At least five years of experience in product marketing or similar marketing functions
Experience working with LTC providers required
Experience marketing products in a B2B and/or B2B2C model
Experience in financial services, insurance, or healthcare a plus
Experience partnering with sales to drive results
Demonstrated success as a key player in GTM planning and execution
Experience with CRMs, marketing automation, and other sales enablement tools
High level of organization and self-motivation
Excellent presentation design skills (PowerPoint)
Strong focus on customer service with a knack for creative thinking and problem-solving
Bachelor's degree or relevant work experience

Employee Benefits & Well-Being

CareScout employees make a difference in people's lives every day. We're committed to making a difference in our employees' lives.

Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off - Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long-Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
Caregiver and Mental Health Support Services

About Genworth Financial, Inc.

Learn More About Genworth Financial, Inc.

Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance holding company dedicated to helping people secure their financial lives, families, and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future, and planning for retirement. In addition, the company is a global leader in managing mortgage default risk. Genworth’s Global Mortgage Insurance Division works with lender partners, regulators, and policy leaders to help more people responsibly achieve and maintain the dream of homeownership. In doing so, it promotes stronger and more sustainable communities around the world. By combining its global experience in mortgage guarantees with technology and service leadership, Genworth delivers innovation to the housing marketplace.

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