Product Marketing Manager

8 - 10 years experience  • 

Salary depends on experience
Posted on 03/21/18
8 - 10 years experience
Salary depends on experience
Posted on 03/21/18

Power Integrations, Inc. is a Silicon Valley-based supplier of high-performance electronic components used in high-voltage power-conversion systems. Our integrated circuits and diodes enable compact, energy-efficient AC-DC power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, smart utility meters and LED lights. Our SCALE™ IGBT drivers enhance the efficiency, reliability and cost of high-power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high-voltage DC transmission. Since its introduction in 1998, Power Integrations' EcoSmart® energy-efficiency technology has prevented billions of dollars' worth of energy waste and millions of tons of carbon emissions.

Reflecting the environmental benefits of our products, Power Integrations' stock is a member of clean-technology stock indices sponsored by Cleantech Group LLC and Clean Edge. Visit our Green Room for a comprehensive guide to energy-efficiency standards around the world.

 Responsibilities

·         Define strategic direction of BLDC Motor Drive ICs, including IPM

·         Build and maintain relationships with ecosystem MCU partners

·         Drive product introduction at lead customers, build relationships and define strategy to grow accounts

·         Work closely with applications & sales to define needed collateral that allows the field and customer base to easily understand our portfolio and associated features and benefits

·         Maintain product portfolio (product lifecycle management) including special emphasis on value pricing and gross margin management

·         Manage large scale customers on key projects

·         Visit customers to collect market and competitive information

·         Responsible for the analysis of market development, technical trends and competitive environment

·         Manage information flow with regard to technical and commercial questions between R&D and Marketing

·         Create and maintain presentation materials for the entire scope of the products

·         Manage forecast planning and reporting

 Competencies

  • Ability to evangelize both internally and externally with an entrepreneurial “can-do” mindset

·         Strong market knowledge of the motor drive ICs

  • Ability to reason through complex scenarios and translate it into business-oriented value propositions
  • Excellent written and verbal communication skills with a professional attitude and demeanor for interacting with internal and external customers in a fast paced environment
  • Strong attention to detail with good organizational skills

Requirements

·         Bachelor’s or Master’s Degree in Engineering or Physics with interest and experience in business

·         8+ years’experience product marketing experience in motor drive ICs

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