Product Marketing Manager, Play Platform

Google   •  

Mountain View, CA

Industry: Technology

  •  

5 - 7 years

Posted 46 days ago

Responsibilities

  • Develop consumer positioning, key messages and launch strategies for a variety of product initiatives related to Google Play vertical experiences (Movies & TV, Books, Audiobooks, etc.), new products in development and the Play Store.
  • Partner with Product Management and pursue and synthesize consumer insights to shape Google Play’s vertical experiences and features.
  • Architect strategies to drive consumer engagement with and perception of Google Play’s offering in Movies/TV and Books/Audiobooks.
  • Produce compelling marketing collateral in conjunction with agencies and other marketing partners.
  • Work with regional marketers to surface best practices and identify opportunities to apply them globally.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of relevant marketing experience.

Preferred qualifications:

  • Track record of partnering with Product Managers to shape product roadmaps with evidence and data-backed rationale.
  • Familiarity with all aspects of the product marketing cycle, from consumer insights generation through go-to-market product rollout.
  • Ability to think strategically, execute effectively and deliver high quality work against tight deadlines.
  • Exceptional creative and design judgment.
  • Excellent communication and interpersonal skills.