Product Marketing Manager, Phones, Hardware Marketing

Google   •  

Mountain View, CA

Industry: Consumer Technology

  •  

8 - 10 years

Posted 22 days ago

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in hardware, product marketing and/or consumer marketing.

Preferred qualifications:

  • Proven success negotiating with partners to create experiences that support brand and products.
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans and campaigns.
  • Analytical mindset with excellent quantitative reasoning, creativity and strategic skills.

About the job


Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the Product Marketing Manager on the Phone Marketing team, you will be responsible for overseeing product marketing efforts, focusing on smartphones. You'll work closely with key stakeholders to define positioning and messaging while focusing on awareness, engagement and retention. You will work closely with strategic external partners as well as cross-functional stakeholders across product, Business Development, Sales, Retail, Legal, PR and the regional Marketing teams.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities


  • Define and evolve Phone product positioning, messaging and branding. Work with Product Management, Research and Analytics, Engineering, Sales, Corporate Marketing and Public Relations to define and execute on product launch and adoption strategies.
  • Help cross-functional marketing and channel teams to position, message and execute the marketing campaign across multiple touch points.
  • Work with cross-functional teams to translate the user needs and wants into product requirements. Co-drive long-term product roadmap along with the Product Management and Engineering teams.
  • Conduct product research that offers insights into the competition and needs/wants of global consumers. Identify product gaps where Google could better satisfy end user needs.