Product Marketing Manager - Personal Care Products

Confidential Company  •  Lakewood, OH

Less than 5 years experience  •  Online Advertising & Marketing Services

$80K - $110K
Posted on 03/14/18
Confidential Company
Lakewood, OH
Less than 5 years experience
Online Advertising & Marketing Services
$80K - $110K
Posted on 03/14/18

Support establishment of new consumer brand targeting the personal care and cosmetics market by growing anti-aging beauty device from post-pilot launch into full mass-market launch, while supporting second product line preparing for pilot testing.

 

Activities:

 

*** Perform market research and analysis to create foundation for marketing plans, product positioning, and messaging.

 

*** Grow device product line from pilot launch to mass-market sales with retail partners, driving long-term growth using consumer-driven insights.

 

*** Manage day-to-day logistics of the brand programs, marketing and public relations.

 

*** Develop selling proposition and launch support plans for direct-to-consumer and retailsaleschannels such as home shopping channels, infomercials, short-form direct advertising and fulfillment, etc.

 

*** Develop public relations and social media content to maximize favorable exposure.

 

*** Coordinate creation of advertising and collateral materials in support of brand programs.

 

*** Manage channel strategy for all geographies, assisting implementation of channel partner strategies and leveraging channel partners and consultants as appropriate.

 

*** Anticipate bottlenecks, risk areas, and potential market objections to proactively formulate and implement plans addressing concerns and minimizing market risk.

 

Competitive compensation to $110,000. Excellent health and wellness benefits for employee and dependents including medical, dental and vision insurance. Generous paid time off and vacation package. Matched 401(k) and opportunities for advancement and tuition reimbursement packages for continuing education.

 

Please reference #37739141 when responding.Education Requirements: Bachelor DegreeMinimum Experience Requirements: 2-5 yearsJob City Location: LakewoodJob State Location: OHJob Country Location: USA

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