Product Marketing Manager - Payroll in San Francisco, CA

Gusto   •  

San Francisco, CA 94102

Industry: Enterprise Technology

  •  

8 - 10 years

Posted 56 days ago

We're looking for a strategic, growth-focused product marketer to help us tell and refine the Gusto story, maximize customer value, and drive growth. You'll partner with product managers, designers, and engineers to accelerate the growth of our core payroll business. You'll combine your product thinking, data analysis, segmentation, GTM planning and positioning to continue to accelerate Gusto's growth. You will own bringing new products to life and fighting for the adoption of functionality that helps business owners create better places to work and more successful small businesses.

If you are a full-stack marketer with a product mindset and ambition to accelerate a company on a mission to help small businesses grow, we'd love to hear from you!

Here's what you'll do day-to-day:

  • Help Gusto grow our business every day
  • Become the voice of the customer by understanding small business owners needs through surveys, painted door tests, interviews, and analysis of product usage data
  • Develop and test product offerings and packaging strategies that drive growth
  • Create, test, and iterate on messaging that drives results throughout the funnel and customer lifecycle
  • Impact the product roadmap by continually refining and synthesizing your understanding of the market and the small business owners we serve
  • Execute go-to-market campaigns to drive product adoption, growth, and retention

Here's what we're looking for:

  • An experienced marketer of disruptive products in a rapidly growing startup environment
  • You have 8+ years of work experience in a mix of B2B and B2C environments, 4+ years in product marketing
  • A wildly curious and quantitative person who uses data to solve problems. Pricing and packaging experience a plus
  • A product mindset and track record earning the respect of product teams along with a roll-up your sleeves attitude
  • An influencer that can work well with cross-functional teams and all levels of the organization
  • Excellent written and oral communication skills, including editing others' work and coaching others' presentations
  • BA/BS degree (master's degree is a plus)


Valid Through: 2019-11-12