Product Marketing Manager

Passport   •  

Charlotte, NC

Industry: Technology

  •  

Less than 5 years

Posted 168 days ago

This job is no longer available.

Responsibilities:

  • Work with Passport’s industry-leading product and marketing teams to position its products
  • Become an expert on Passport’s products and develop strong sales enablement content (presentations, cut sheets, case studies, demos, product ads etc.)
  • Conduct market and client research to uncover appropriate messaging for products and develop buyer and user personas
  • Analyze the competitive landscape and create positioning against competitors
  • Develop case studies in multiple media formats (video, written, presentation slides etc.) and create a database of referenceable clients
  • Lead the creation of campaigns to target new prospects and clients for upsell
  • Manage content development for users and clients (white papers, ebooks, blogs, user guides, technical product guides, website content etc.)
  • Create a new product and feature launch process in order to drive adoption
  • Contribute to the development of go to market strategies
  • Become a product evangelist internally and externally; speak at trade shows or other events, and conduct internal trainings on product positioning
  • Measure and analyze results of product campaigns

About You:

As someone committed to continual improvement, you’re excited to improve the overall practice of product marketing at Passport.

Qualifications:

  • Bachelor’s degree with an emphasis on marketing, business or analytics
  • 3+ years of business experience, preferably in product marketing or research roles
  • Passion for the client/user and a curious mindset to uncover trends (e.g. find competitive intelligence)
  • Strong communication skills, including writing and presentation skills, and the ability to articulate complex concepts into easy to understand messaging
  • Stellar public speaking & storytelling skills
  • Proven experience developing sales enablement content and working with sales and product teams to bring new products to market