We’re looking for a Product Marketing Manager to own our Lyft Business products to emerging use-cases and markets. Lyft Business provides rideshare ground transportation solutions for organizations to support employee travel, courtesy rides, commute, events, and other transportation needs.

Responsibilities:

• Develop and drive a strategy for business-facing products in conjunction with the Product and Engineering teams, including but not limited to go-to-market plans, competitive analysis, customer segmentation, product positioning, and messaging
• Be the voice and expert of the business admin audience; collaborate with Insights team to ensure our buyer and admin’s pain points and needs are understood
• Lead business product adoption, usage, and loyalty with clear product positioning, naming, launch, onboarding, and lifecycle marketing programs
• Work cross-functionally with Product, Growth, Sales, Design, Support and Engineering to fuel ongoing product adoption and go-to-market launches
• Identify new types of features based on user research, behavior and market trends

Experience:

• Bachelor’s degree or relevant experience
• 3-5 years of experience in product marketing
• Experience working on SaaS products a plus
• Analytical thinker with experience in data-driven marketing
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
• Experience in applying market insights to inform and optimize the product experience
• Strong Excel and analytical skills; SQL skills a plus
• Very strong written communication skills
• Thrives in a fast-paced environment with a bias towards action