Product Marketing Manager

Kaseya   •  

Miami, FL

Industry: Technology


5 - 7 years

Posted 246 days ago

This job is no longer available.

Company Description Kaseya is the leading provider of IT systems management software, offering a complete IT management solution delivered both via cloud and on-premises. Kaseya technology empowers MSPs and mid-sized enterprises to proactively manage and control their IT environments remotely, easily and efficiently from a single platform. Kaseya solutions are in use by more than 10,000 customers worldwide in a wide variety of industries, including retail, manufacturing, healthcare, education, government, media, technology, finance, and more. Kaseya has a presence in over 20 countries. To learn more, please visit   Job Description At Kaseya, our world class Product Marketers create and tell inspirational stories with cutting edge demonstrations to customers and prospects around the world. We develop product messaging and positioning, go to market programs, campaigns, events, competitive intelligence, pricing and packaging strategies and sales enablement. Product Marketers work closely with Kaseya leadership, product managers, development, customer success and sales to delight our existing customers and drive new customer acquisition.  As a product marketer, you are responsible for ·       Defining positioning, pricing and packaging ·       Assessing the competitive environment and creating optimal messaging ·       Developing the strategic marketing plan to drive campaigns, including:                   -Driving the efforts of our Content Marketing Team by creating inspiring and informational thought leadership pieces, like white papers, eBooks, case studies, data sheets, and more                  -Directing the efforts of our Digital Marketing Team to execute SEO/SEM/Social and web content campaigns for your product ·       Owning the customer journey and defining key prospect and customer touch points that drive conversion, such as optimizing key components of a technical sale, such as demos and trials ·       Analyzing data to determine why we win/lose   The Product Marketing Manager - Powered Services will work with many of the products in the IT Complete portfolio, but particularly those in emerging and high growth markets.  Technical flexibility is key, so the right candidate will have a strong base with RMM/Endpoint Management Technology, Security and Networking Technology, and Professional Services Automation solutions.  This person will be able to create Go-To-Market kits that assist our customers in developing their own business, and personally demo them at events.  The PMM will be an integral part of the entire team and work with the other Product Marketers to support flagship products and strategic programs.   Qualifications

  • 4-10+ years’ experience in product marketing for a software company
  • Domain experience in the Managed Service Provider (MSP) and Small to Mid-Sized Business (SMB) market segment

·       Hands-on experience demo’ing technical products, hosting webinars, conducting speaking engagement ·       Able to travel 20% ·       BS Degree in Business or Technical field (MBA preferred)   Kaseya Employee Benefits & Perks:

  • Health Benefits (portion paid by company)
  • 401K 
  • Flexible paid vacation
  • Beer Fridays (yes, we let you drink a beer while working!)
  • Casual attire every day
  • Paid parking
  • Free access to building gym

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.