Industry: Professional, Scientific & Technical Services•
Less than 5 years
Posted 68 days ago
PRODUCT MARKETING MANAGER – AGRIBUSINESS INTELLIGENCE
The Product Marketing Manager is responsible for driving the strategic marketing of Agribusiness Intelligence services to the Commodities & Food sectors internationally, resulting in increased market penetration and revenue growth. Reporting into Agribusiness Intelligence’s Global Head of Marketing, the PMM will work alongside the marketing communications team as well as stakeholders across the business in product management, content, consulting, sales and technology. They will manage a Junior Product Marketing Manager, a new role that they will lead recruitment for.
The focus of the role is to translate core business objectives into tactical marketing plans that drive revenue performance which includes understanding customer groups and their key personas, win/loss analysis and competitors, which together support communication of the value proposition.
Informa Agribusiness Intelligence supports organizations across the global agribusiness value chain information to make strategic and transactional decisions with news, pricing and forecast data, analysis and consulting from the seed and crop protection sector, fertilizers, animal pharmaceuticals, commodities trading, food processing and manufacturing and international regulation.
SKILLS & REQUIREMENTS
Informa’s Business Intelligence division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment. BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within five core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Maritime & Law and Agribusiness & Commodities.
Informa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Job Reference: BMX-MAR-04257