Product Marketing Manager, Google Assistant

Google   •  

Mountain View, CA

Industry: Technology


5 - 7 years

Posted 12 days ago

Minimum qualifications:

  • Bachelors degree or equivalent practical experience.
  • years of experience in consumer marketing.

Preferred qualifications:

  • Early stage project and/or startup experience.
  • Experience in product marketing, shaping consumer experiences to evolve product’s perception and usage among users.
  • Track record of delivering large-scale projects and global marketing campaigns.
  • Ability to influence at all levels and work effectively across functions and geographies.
  • Outstanding strategic skills with solid creative sensibility. Ability to think through complex problems and architectures, design frameworks and solve less than straightforward scenarios with creativity and analytical thinking.
  • Rigorous analytical skills and a passion for solving user problems with product.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you leadevery facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Product Marketing team for the Google Assistant is responsible for building a strong, consistent brand. As a Product Marketing Manager, you will work closely with many teams across Google to thoughtfully launch the Google Assistant into more products and experiences. You will also be tasked with building engagement with third-party developers and partners to broaden the range of integrations and functionality of the Google Assistant, powered by a thriving ecosystem. You will drive engagement, including traditional media campaigns, retail education, emails and notifications and in-product tips.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


  • Create a thriving ecosystem of Smart Home devices that increases usage and trial of the Google Assistant.
  • Develop go-to-market plan for scaling marketing support to Smart Home partners. Define product positioning and messaging for key Smart Home verticals such as lighting and entertainment.
  • Develop and execute a strategy for Smart Home industry events.
  • Develop a plan to support consistent and prominent Google Assistant attribution in retail marketing.
  • Develop marketing programs and smart growth tactics to drive awareness and depth of usage. Implement tracking and analysis to help optimize product and marketing activities.