Product Marketing Manager

Glu Mobile   •  

San Francisco, CA

Industry: Technology

  •  

5 - 7 years

Posted 37 days ago

PRODUCT MARKETING MANAGER - GLUSPORTS

The Product Marketing Team at Glu is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to deliver breakthrough experiences for players. We are passionate about our players and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. If you share our values and have a passion for gaming, let's talk! As a Product Marketing Associate, you will help the Product Marketing team walk the line between art and science to support Glu Mobile products across a variety of marketing channels. You will work across a variety of products within Glu's sports portfolio, which currently includes the top grossing mobile baseball franchise, MLB Tap Sports Baseball.

RESPONSIBILITIES

  • Supporting the execution of go-to-market strategy and growth plans for key sports franchises
  • Supporting licensor relationship management and asset approvals
  • The development of key product marketing initiatives for our sports titles
  • Collaboration with game production teams
  • Creative development and content production
  • User research
  • Social media/CRM campaigns
  • Business development
  • Track and analyze and report on industry and App Store trends and key competitors
  • Support Product Marketing and User Acquisition teams with copywriting, creative ad production, and reporting on creative ad performance
  • Assist on an as-needed basis on high priority marketing initiatives

QUALIFICATIONS

  • 5+ years of experience in marketing, project management, or similar experience
  • Understanding of basic performance marketing concepts
  • Excellent verbal and written communicator with strong interpersonal skills
  • Excellent time management skills and a strong sense of urgency
  • Proficiency with traditional productivity software including G Suite and Microsoft Office Suite
  • Flexibility and adaptability to changing priorities based on business demands
  • An interest in mobile gaming a plus!