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Product Marketing Manager at GENEWIZ in Indianapolis, IN



$200K — $250K *


Brand Marketing & Management


5 - 7 years

Job Description

The Product Marketing Manager drives marketing initiatives, projects and strategic market research designed to promote, support and grow current Brooks Life Sciences service lines.

  • Analyze market trends and characterize the competitive landscape to identify target markets and develop lead generation strategies
  • Identify opportunities for increasing customer and business value through new services or service differentiation by representing the voice of the customer
  • Evaluate and communicate competitive threats, strengths and weaknesses, and fine-tune service offerings and forecasts accordingly
  • Work with business leaders and stakeholders to define pricing strategy, service positioning and differentiation
  • Support enterprise and business unit planning and forecasting
  • Work with marketing communications to develop content and strategies for outbound communication and sales collateral
  • Develop and implement company-wide go-to-market p
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Valid through: 7/17/2020


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* Ladders Estimates

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