Product Marketing Manager

FireMon   •  

Overland Park, KS

Industry: Technology


5 - 7 years

Posted 196 days ago

This job is no longer available.

As an experienced Product Marketing Manager who is passionate for technical and business storytelling, you will play a key role in FireMon's go-to-market strategy. The ideal candidate will have an entrepreneurial spirit with a successful track record of researching target markets, defining messaging, developing content, and executing product launch plans.

  • Develop compelling product positioning and messaging that differentiates FireMon’s products in the market
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Support enablement of our global sales team to help them effectively articulate and optimally position the value of our solutions to increase win rates.
  • Contribute to the production of collateral including presentations, data sheets, white papers, and internal sales tools to support FireMon’s demand generation, market awareness and thought leadership efforts.
  • Conduct competitive analysis to determine product positioning, market segmentation, product services and support strategy.
  • Develop, support and execute go-to-market plans that include sales enablement, marketing and brand awareness.
  • Work with Marcom and PR to develop engaging blogs and content for digitalcampaigns that demonstrate FireMon’s unique value.
  • Together with the Product Management, R&D and Marketing teams, educate both internal and external stakeholders about FireMon’s product features and their benefits.
  • Speak and present both internally and externally to promote the story of our product.
  • Understand and communicate market opportunities, needs and customer/partner feedback to internal teams.
  • Perform other duties as assigned.

Skills you have

  • Bachelor’s Degree in Marketing, Business Administration, Journalism or related field OR equivalent experiencerequired.
  • Minimum of 5 years demonstrated success in product marketing – strong technology experience within an enterprise security company is preferred
  • Strong communication, writing and presentation skills required.
  • Ability to effectively develop solutions to product and product line challenges.
  • Highly motivated with winning and possess a positive attitude.
  • Demonstrated leadership ability.
  • Experience working with sales teams, media and industry analysts
  • Strong interpersonal skills with team orientation.
  • Highly organized; superior communication and presentation skills; self-managed, proactive.
  • Ability to thrive in a demanding environment requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through.
  • Excellent time management and organizational skills, including ability to accurately gauge project duration, deliver on deadlines, and manage a high-volume workload of often-changing priorities.
  • Strong attention to detail and commitment to quality