Product Marketing Manager
Digital Marketing - Danvers, MA - Full Time
As the Product Marketing Manager for our RightFind™ content workflow solutions, you will lead the overall GTM strategy for all RightFind solutions. You will be responsible for internal education and outbound marketing activities for your products. In your role as PMM, you will be the expert when it comes to the buyer and influencer personas for your products, understanding how they buy and their buying criteria and transferring that knowledge to the sales and service teams. You will work alongside your product management colleagues to develop annual business and marketing plans, create content-driven marketing programs and establish compelling messaging and positioning that drive demand for your products. Great communication skills, attention to detail, an eye for quality, and the ability to grasp and translate technical capabilities into benefits, are crucial.
Why this is a great opportunity:
What we need from you: