Product Marketing Manager, Content & Events at Salesforce in Indianapolis, IN

Job Category

Marketing

Job Details

At Salesforce, our marketers are storytellers first. We make the complex simple. Our stories are human and relatable, and we take pride in sharing a narrative born out of our customers' success and grounded in an understanding of our products and features. We measure our success by our ability to develop creative and innovative marketing strategies that gain the mindshare of our key buyers and users.

Salesforce does content and events better than anyone, and the Sales Cloud marketing team leads the way by inspiring and informing our audience with relevant content and experiences. We're looking for a new marketer to join that team to help us market our content and events effectively to our target audience of sales leaders and practitioners.

Our content and events team collaborates with key stakeholders across PMM, GTM, creative, digital, campaigns, SEO, and beyond. This product marketer will be a key part of that collaboration to drive the Sales Cloud business forward by marketing our content and events in fresh, relevant ways.

Role Description:

The Product Marketing Manager, Content & Events will develop a deep understanding of the Sales Cloud audience, product offerings, and marketing strategy to create and manage innovative marketing programs. Those marketing programs will support our most important content and event activations across Sales Cloud. In addition to driving smart distribution and marketing strategies for our content and events, this person will also contribute to content in places like slides for events, landing pages, public-facing assets, and our website as needed.

The Product Marketing Manager, Content & Events will bring their creativity, collaboration, and well-rounded digital marketing experience to this team, which focuses on content and event creation across the customer journey. The right marketer will bring proven expertise in planning, launching, and measuring cross-functional marketing efforts across a large team - and they'll be an expert at forging relationships internally so that everyone else is engaged with those efforts.

Someone successful in this role will be results-driven, helping us deliver compelling and differentiated messages through content and events - and ultimately developing and owning the strategy for how we can get the most juice for the squeeze from every piece of content and every event.

Responsibilities:

• Work with the industry's most innovative product marketing, content, and events team to develop a successful marketing strategy for content and events
• Create pre- and post-launch plans for new content and events, orchestrating the contribution of key stakeholders
• Consider and harness all available marketing tactics to make content and events more successful, from tried-and-true tactics like email and paid campaigns to emerging tactics on social and digital platforms
• Develop relationships across PMM, campaigns, creative, and other teams so that content and events are consistently evangelized to - and promoted by - everyone
• Support our presence at company and third-party events, including planning, content development, messaging, reporting, and onsite support
• Create inspiring and compelling content for events, public-facing marketing materials, web/digital properties, and beyond
• Become a "content librarian" with deep fluency in what content the Sales Cloud marketing team has created, so everyone has what they need for their marketing and campaigns
• Work with GTM team to leverage content and events in sales plays
• Report regularly on in-progress and past content and events, highlighting what's worked and what we could optimize
• Stay tuned to the latest trends in sales, digital marketing, content, and events, so our team stays ahead of the curve

Required Skills & Experience:

• 5+ years experience in content marketing or events. If you've supported both content marketing and events, even better.
• Creative thinker that can generate innovative marketing plans and work with a cross-functional team of stakeholders to drive execution of that plan
• Ability to consider a piece of public-facing content (like a research report) or an event and instantly see opportunities to market and distribute it in a fresh way
• Excessively organized. Your calendar and project checklists are your best friend. While leading meetings with stakeholders, you ensure everyone's time is well spent.
• Expert user of tools like Google Slides, Quip, and project management software to stay organized and get a whole team onboard
• Experience planning, launching, and measuring long-term marketing programs as a key project lead
• Experience developing compelling presentations. Knowledge of PowerPoint, Keynote and Photoshop a plus
• Experience with content and creative operations. Knowledge of Kapost and Mavenlink a plus
• Experience reporting results presenting data in a way that makes sense to executives and practitioners alike
• Proven track record in communication excellence within a fast-paced environment - both with external (like customers, partners, and agencies) and internal teams

A sense of humor, tenacity, and grace under pressure