$80K — $100K *
Marketing is responsible for the data sciences, voice of the customer, marketing strategy and go-to-market plans required to achieve business goals such as customer satisfaction and product growth. This includes customer data, advanced analytics, research, product and experience marketing strategy, and customer communications to support those strategies. The Marketing department is seeking a Product Marketing Manager to develop targeted marketing strategies for a customer segment that will achieve product growth objectives while delivering world-class customer experience and customer satisfaction.
In this role, the Product Marketing Manager will work collaboratively with Experience Design, Sales, other functions within Marketing, agencies, other program teams, etc. to develop the targeted go-to-market strategies and action plans that achieve business goals, delivering a return on marketing investment. These plans also include the development and execution of multi-channel communications strategies.
This position will deeply understand Consumers Energy's products and be responsible for all aspects of strategic product marketing (i.e. product, price, place and promotion) - their features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc. - and will define and drive the multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles.
The Product Marketing Manager will also develop the channel plans and manage the execution of the tactical programs/campaigns, including creative development, necessary to deliver on the sales and marketing strategies. Product success is defined not just by favorable marketing metrics but by successful business goals attributed to marketing plans. This person will assess performance against business goals via ROI analyses, business cases, etc. through daily, weekly, and monthly operating reviews utilizing the company's lean business tools around problem solving and visual management.
Success in this role requires an ability to combine strategic thinking and tactical execution, cross-functional collaboration, and simplicity in communication.
The General Management Job Family is utilized throughout the Company. This job family includes all levels of supervision from first level supervisor of nonexempt employees to Company Officers. Under general supervision, performs full-performance
professional work planning, organizing, and directing the operation of a business function. Responsible for management, budget, services, staffing, and all other business activities required to fulfill the goals and objectives of the organizational unit. Has latitude to vary methods and procedures within parameters to achieve desired results. Performs related duties as required.
Valid through: 9/24/2020