Product Marketing Manager, Civic Engagement

8 - 10 years experience  •  Internet Services

Salary depends on experience
Posted on 11/19/17
Menlo Park, CA
8 - 10 years experience
Internet Services
Salary depends on experience
Posted on 11/19/17

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

Facebook is looking for a Product Marketer focused on Civic Engagement to shape our consumer marketing and build our narrative around civic products. The successful candidate must be experienced with public policy, civic tech products, and consumer marketing. This is a full-time position that can be based at our headquarters in Menlo Park or Washington DC office.

Required Skills:

  1. While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant

  2. Own the full spectrum of the marketing from inbound work, product launch support to proactive marketing campaign work

  3. Lead analysis and diagnosis around key opportunity areas across markets and consumer segments

  4. Plan and lead successful product launches that are global in scale

  5. Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on privacy and the products and tools we have in place to keep consumers safe and secure

  6. Leverage quantitative and qualitative insights on people using Facebook to influence product strategy and inform go-to-market plan

  7. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver to create integrated marketing moments and a cohesive consumer narrative

  8. Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels

  9. Tackle complex and ambiguous problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications:

  1. Bachelor's Degree

  2. 5+ years of experience in product marketing, brand marketing, public affairs or public policy

  3. Experience in the internet or consumer technology industry

  4. Experience in marketing and sensitive product announcements

  5. Experience in brand work and campaign development

  6. Analytical and problem solving skills

Preferred Qualifications:

  1. MBA or MA in Public Policy

  2. Start-up experience

  3. Understanding of web and mobile technologies and the industry landscape

  4. Experience translating complex topics into simple and intuitive communications

Industry: Internet

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