Product Marketing Manager in Boulder, CO

$80K - $100K(Ladders Estimates)

Carbon Black   •  

Boulder, CO 80301

Industry: Information Technology


Less than 5 years

Posted 61 days ago

This job is no longer available.

We're looking for a dynamic and experienced Product Marketing Manager to help drive market awareness and adoption of our leading next-generation antivirus solution in the highly competitive EPP market. In this pivotal role, you will drive the go-to-market strategy for our flagship mass-market product, CB Defense. Carbon Black is a fast-paced environment, and we are seeking someone in this role who can be innovative, rally a team, and make amazing things happen.

What You'll Do

  • Thoroughly understand the IT security landscape and Carbon Black's target audience, including their pain points, buying triggers and purchase process
  • Play a key role in the development of go-to-market plans and our narrative in the market
  • Work in close partnership with Product Management, other marketing functions, and customer-facing teams (Sales, Customer Success) to drive product success
  • Develop persuasive, differentiated messaging and positioning for CB Defense
  • Represent the voice of the market during product planning and drive product announcements
  • Support sales efforts through the identification of successful sales strategies, development of sales tools and assets, and impactful training and enablement

What You'll Bring

  • 3+ years of product marketing experience in B2B software and a passion for cybersecurity (even if you are new to the field)
  • An understanding of buying cycles across SMBs and large enterprises
  • Assertive team player and leader with the ability to positively influence without direct authority to drive deliverables
  • Ability to take complex ideas and simplify them in a way that's accessible

Valid Through: 2019-9-17