Product Marketing Manager, Buy Product Marketing

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/21/18
Chicago, IL
5 - 7 years experience
Salary depends on experience
Posted on 03/21/18

Nielsen is looking for a highly motivated individual to join our Product Marketing team as a Product  Marketing Manager. In this role, you will work closely with product leadership, sales, finance, corporate marketing, marketing communications and training/deployment to help shape and drive the go-to-market strategies for Measurement products in our Buy business. These include products and initiatives around e-commerce, consumer and shopper behavior and retail measurement.

As Product Marketing Manager, your job is to help successfully launch products by developing clear go-to-market strategies, create compelling messaging and support the development of impactful content and marketing plans. This is a highly visible role within a global matrixed organization. You will have the opportunity to influence various stakeholders and bring to market Nielsen’s major product initiatives.

Responsibilities:

  • Develop and maintain a deep knowledge of buyers and the buying process for Measurement products
  • Understand the competitive environment in which our products compete
  • Reposition current products within the market as updates and enhancements go to market
  • Specific to new product launches and feature releases:
  • Collaborate with key stakeholders to develop the product value proposition, market opportunity and price model
  • Create compelling product positioning and sales collateral focused on resolving buyer needs with differentiated Nielsen products
  • Collaborate on the development of marketing plans and materials to generate qualified sales leads (inbound/outbound demand generation and lead generation activities)
  • Collaborate on content development and training programs for internal awareness and education
  • Track and measure the effectiveness and impact of all marketing activities

 

Skills / Experience:

  • 5 years experience in B2B Product Marketing or Marketing
  • Bachelor’s Degree
  • Self-motivated individual capable of working in a fast-paced environment
  • Ability to work collaboratively across many teams to achieve a common goal
  • Understanding of FMCG industry and FMCG market research (preferred)
  • Adept at storytelling with ability to simplify complex information
  • Innovative self-starter, not afraid to take risks
  • Excited by generating and adopting new ways of working
  • Salesforce.com/Pardot experience (bonus)
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