$150K - $200K(Ladders Estimates)
The Product Marketing Manager, based in Boston, will support product marketing initiatives for Investor Services products and services globally to ensure a consistently high level of internal and external marketing, sales support, and communications. These products/services include Alternatives Fund Servicing and ETF servicing.
This individual will be responsible for building and delivering marketing plans to deliver product messaging in an effective and differentiated way, working closely with marketing colleagues globally. S/he will also work together with BBH's product executives, global sales and relationship managers internally, and externally with industry-related contacts including conference-related contacts, vendors and consultants.
S/he should have a strong working knowledge of the global asset servicing business and experience with product marketing strategies. This individual should be an excellent communicator (verbal, written) with the ability to manage multiple priorities and deadlines. The role will be supported by central resources in the areas of graphic design, marketing compliance, social & digital marketing, public relations (PR) and content/thought leadership.
Areas of Responsibility
•Establish and maintain a targeted, insight-led marketing strategy and budget, together with key business stakeholders, and monitor and adjust as appropriate throughout the year.
•Create and maintain product level internal and external product messaging to arm client facing individuals with a common language and understanding
•Create and continuously enhance sales/marketing collateral and tools for Sales, Relationship Managers and Product teams to educate clients and prospects on our capabilities.
•Facilitate new product launches coordinating with product experts to identify message points and fit within broader BBH product suite, and create materials as appropriate
•Work together with the business teams to complete competitive analyses of products, services, collateral, & websites
•Identify, together with the Sales, Relationship Managers and Product teams, key conferences and BBH hosted events that they should be attending and hosting and help support the execution of those conferences and events including designing and executing pre and post marketing plans, working closely with the Marketing Operations team for logistic support
• Help create a content program in conjunction with the centralized content/thought leadership discipline, publishing articles, whitepapers and blog posts throughout the year in order to position BBH as a thought leader. Assist with the content creation where required
•Contribute to the PR strategy, assisting with interview prep and press releases for new products in conjunction with the Global PR Manager
•Experiment with new marketing strategies
•Participate in pitch and deal teams for key client and prospects with Sales, Relationship Managers and Product areas, influencing and assisting the group with our story/how we set BBH apart from the competition and clearly communicate client benefits, supplemented by visuals
•Coordinate directly with other marketing managers, subject matter experts, sales and product contacts in the development of customized sales collateral
•Provide ongoing maintenance of sales presentations and other marketing collateral such as brochures, product sheets, etc.
Education Level And/or Relevant Experience(s)
•BS/BA degree and/or equivalent work experience
•MBA a plus
•Minimum 5 years' experience in the global asset management and/or asset servicing industry is required. This includes an understanding of global custody and ancillary services. Experience with ETF or Alternative fund products would be a strong advantage.
•Minimum 5 years' experience in a marketing related role is required, with a proven track record of executing marketing programs for financial services products
•Experience of working with teams globally is a strong advantage
•Ability to build strong and sustainable relationships with key stakeholders, and to thrive in a highly collaborative, global team.
•Exceptional written and oral communication skills with demonstrated presentation skills
•Detail oriented with proven ability to multi-task and trouble shoot problems.
•Strong creativity and ability to convey key strategic messaging in print and multimedia
•Strong Microsoft Office skills required. Salesforce and Marketo experience would be an advantage.
Valid Through: 2019-10-15