Product Marketing Manager B2B2C
8 - 10 years experience • Business Services
You’ll lead go-to-market activities for new products, services, and technologies. You’ll translate features and benefits into differentiated messaging for multiple audiences throughout B2B and B2C value chains. You’ll draw insightful conclusions from qualitative and quantitative data.
Collaborate with corporate marketing on product launches, collateral review, demand generation programs, PR campaigns, promotional materials, competitive positioning, sales materials, and roadmaps.
Define and execute go-to-market strategies and organizational coordination for new feature launches, including positioning, naming, external communications, and competitive analysis
Minimum 8years of Product Marketing experience. Bachelor’s degree in marketing or a related technology field. MBA preferred. Software or services background preferred.
Able to present to a small internal team or a large external audience, telling a story that they’ll remember.
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