Product Marketing Manager B2B2C

Confidential Company  •  Boston, MA

8 - 10 years experience  •  Business Services

$132K - $143K ($120K - $130K base + 10%)
Posted on 08/01/17 by David Honig
Boston, MA
8 - 10 years experience
Business Services
$132K - $143K
($120K - $130K base + 10%)
Posted on 08/01/17 by David Honig

DAY-TO-DAY’s

You’ll lead go-to-market activities for new products, services, and technologies. You’ll translate features and benefits into differentiated messaging for multiple audiences throughout B2B and B2C value chains. You’ll draw insightful conclusions from qualitative and quantitative data.

Collaborate with corporate marketing on product launches, collateral review, demand generation programs, PR campaigns, promotional materials, competitive positioning, sales materials, and roadmaps.

Define and execute go-to-market strategies and organizational coordination for new feature launches, including positioning, naming, external communications, and competitive analysis

ABOUT YOU:

Minimum 8years of Product Marketing experience. Bachelor’s degree in marketing or a related technology field. MBA preferred. Software or services background preferred.

Able to present to a small internal team or a large external audience, telling a story that they’ll remember.

ABOUT MARKETSEARCH:

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us . Our list of available positions has grown in the time it has taken you to read this.

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