Product Marketing Manager - Ancestry in Mountain View, CA

$80K - $100K(Ladders Estimates)

23andMe   •  

Mountain View, CA 94035

Industry: Pharmaceuticals & Biotech

  •  

Less than 5 years

Posted 56 days ago

Who we are

Since 2006, 23andMe's mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what's possible to help turn genetic insight into better health and personal understanding.

What you'll do

  • Lead, develop and launch marketing plans for products and services with: Consumer Insights, Marketing, Engineering, Product, Finance and Customer Care teams
  • Identify and understand our key customer segments for products, and partner closely with Consumer Insights to figure out what customers want.
  • Partner closely with Ancestry Brand Manager and Product Science leaders to ensure alignment and cohesive product positioning, strategy and future vision based on customer needs.
  • Follow trends in genealogy to keep track of what is in the market and influence pricing/value to consumers.
  • Represent existing customer perspectives and insights to: our senior executives, our product team, our marketers, key stakeholders and the company at large.
  • Help teams anticipate consumer needs and make critical customer decisions. Which features should we include in the next version of the product? How important is mobile in the consumer lifecycle?
  • Lead new, strategic initiatives that are centered on consumers. We can't tell you what they are, but they are the most important things we are working on.
  • Focus on our competitors, their offerings, and how they serve customers in the same segment. Can we learn anything from them?
  • Develop templates for product marketing campaigns based on the size of feature releases or updates - do we just update the blog and make a social post or do we go all out with a TV campaign?
  • Establish strong relationships with Product, Product Science, Engineering and other cross-functional groups to enable better collaboration and communication across groups.
  • Develop communications documents that serve as source of truth for marketing and product teams.
  • Forecast how well new initiatives will do under various scenarios. Think of new projects and products as businesses that you will run.
  • Conduct genius-level tests to understand what will work (and what won't).
  • Be ground zero for new product launches. How do we tell the world about them? Can we put marketing dollars behind them? What will the PR people say?

What you'll bring

  • MBA strongly preferred.
  • 3+ years experience in marketing, brand management, product marketing or related.
  • Deep curiosity about consumers.
  • Interest and passion for genetics and ancestry.
  • Strong understanding of relevant technologies: similar products and services, the internet and computers, mobile.
  • Team player. You can lead a matrixed team from consideration all the way through execution.
  • Multidisciplinary. You can build a model, jury-rig a screenshot, PPT your point of view, write well.
  • Fast study. You learn quickly, and can roll up your sleeves.


Valid Through: 2019-10-14