Brand Marketing & Management, Digital Marketing & Social Media
11 - 15 years
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. Document our buyer’s process & persona.
Collaborate with key cross functional resources to develop product positioning and messaging that resonate with our target buyer personas.
Enable our sales and client teams’ success through training and documentation to ensure our message resonates both externally and internally. Develop internal tools and external collateral and teach them how and when to use it.
Collaborate with Product Management to ensure the most important aspects of outbound market feedback is addressed within product roadmaps.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Plan the launches of net-new products and releases of existing products; manage the cross-functional implementation of the launch plans.
Organize a sales feedback loop back into the product team, including the creation and distribution of Win / Loss reports.
Act as a thought leader for the products you support externally, including speaking engagements and written works.
Own and evangelize our strategic pricing strategy.
Quarterback internal cross-functional projects that require product thought leadership, including RFP responses.
Support partner distribution channels as our own.
10+ years of product marketing experience with at least 5 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
Domain experience in the areas of Health System Revenue Cycle and/or Revenue Integrity, and with AI/RPA technical solutions.
Demonstrated work history in-market that showcases excellence at both high-level product marketing and GTM strategy & execution as well as influence of others to achieve a common goal.
Excellent cross-functional collaboration skills and org savvy, with demonstrated experience collaborating with and/or working within a product management organization.
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Proficient in productivity applications such as Microsoft Office.
Comfortable using collaboration and CRM tools such as Salesforce.
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.