Identifies market trends, issues and competitive environment and forms strategic plans for product brand. Leads the effort to initiate new product strategies in the form of supporting existing brands and creating new products. Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements.
Principal Duties and Responsibilities
Leads the marketing development effort to bring new products from concept through commercialization including market exit
Actively participates in assigned project teams. Acquires product information through market research and regional input to assure projects meet the needs of the intended markets
Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc.
Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings
Expected Areas of Competence
Up to 40%