Product Manager US Endoscopy

5 - 7 years experience  •  Software

Salary depends on experience
Posted on 10/15/17
5 - 7 years experience
Software
Salary depends on experience
Posted on 10/15/17

Position Summary

The primary focus for the Product Manager is to achieve and preferably exceed global revenue and profitability objectives for assigned product categories.  This position is a mixture of “downstream”, “midstream” and “upstream” marketing with most emphasis being placed on “downstream” activities centered on marketing & sales strategies and execution. 

Success in this position will be achieved through effective implementation in the following areas:  Sales Execution Support & Program Management, Leadership & Team Building, Procedural & Product Planning and Market Research & New Product Development.

Duties

Sales Execution Support & Program Management

  • Work closely with the commercial team to increase product utilization through the development of sales collateral, tools and programs
  • Identify issues, opportunities and associated strategies within assigned procedural areas through frequent conversations and interactions with customers, sales management  and product specialists
  • Support and participate in sales meetings, national & regional conferences and events
  • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, etc.          
  • Commit to field travel  (up to 20% travel USA and International)

Leadership & Team Building

  • Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the gastrointestinal medical community –often related to procedural areas of focus and KOL strategy
  • Drive short and long term product planning process within assigned procedural areas
  • Maintain cohesive Product Management approach to strategic issues across assigned product categories
  • Win mind share with customers and internal cross functional team members through building excitement and belief specific to assigned product/procedural area

Procedural & Product Planning

  • Collaborate with global sales and marketing management on the development of Plans of Action (POAs)
  • Demonstrate an in-depth understanding of the competitive product marketplace
  • Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
  • Drive development of written product plans for all assigned products/procedura areas including:
  1. market potential and share by product line
  2. customer segmentation
  3. procedural & reimbursement trends
  4. understanding of market pricing by product line
  5. key issues
  6. strategies to support sales execution
  7. product life cycle planning

Provide pricing strategy stewardship and demand forecasting within assigned product categories

Market Research & New Product Development

  • Participate in all phases of the Stage Gate process
  • Participate in cross-functional new product development teams
  • Participation in cross-functional teams includes product research, product testing, surveys with customers, in-field design testing support, financial analysis, forecasting, situation analysis, product positioning, customer analysis, introduction plan, education plan (customer and sales) and promotional plans
  • Review industry publications and practices to ensure products meet customer needs

PERFORMANCE MEASURES:

  • Achievement of annual global revenue goals for assigned product categories
  • Achievement of annual global profitability goals for assigned product categories
  • Completion of programs and individual goals within approved operating budgets and within set timelines
  • Effective cross functional/product line leadership

EducationDegree

  • Bachelor's Degree in Marketing or Communication

RequiredExperience

  • MBA strongly desired
  • 5+ years of relevant business experience
  • 3-5 years experience in Marketing (medical device product marketing experiencepreferred but not required)
  • US and international experience helpful
  • Excellent verbal, written and interpersonal skills
  • Fluent in Microsoft Office Applications

1622

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