Industry: Manufacturing / Diversified•
8 - 10 years
Posted 415 days agoby Kevin Meyers
Product Manager - RT
The Product Manager is responsible for the overall management, strategic focus, and overall profitability and success of assigned product lines.
Creates product types to address client demand by overseeing the design, development, and marketing of new products, including compliance, legal, technology, operations, training and marketing, for one or more divisions, or market segments within specified products lines.
Identifies and establishes products and programs based on assessments of the competitive environment, identification of market segments, product positioning, pricing, and profitability. Reviews and modifies existing products to maximize profitability and meet customer needs through ongoing analysis, cost containment, and pricing. Reviews new developments in the market, evaluates potential products within specified product lines. Develops a marketing strategy and establishes marketing objectives for each assigned product. Works with advertising, public relations personnel, and production units to develop effective programs to sell the product(s) including product goals, promotions, and incentives. Develops and maintains a marketing/promotional calendar to promote products within the product lines. Evaluates the success of products through employee and client surveys and focus groups and recommends changes in the product or marketing strategy. Provides initial and ongoing product/sales training for production unites. Serves as the product expert for the product line. Responsible for providing knowledge training to Bank employees including developing training material as well as facilitating training of all products within the product line. Oversees vendor relationships including initial and ongoing vendor reviews and due diligence.
Responsibilities will include and are not limited to the following:
The successful candidate will possess the following:
Required Knowledge, Skills, and Abilities:
1 Bachelor's Degree with minimum of 7+ years related sales/product management experiencerequired including product marketing, presentation, and writing skills, or equivalent combination of education, training, and experiencerequired.
2 Proficient with MS Office suite and Internet
3 Possess excellent human relations, communications, and business writing skills
4 Able to comprehend and interpret Bank policies and procedures
5 Must be able to travel throughout bank's footprint to perform required duties (less than 25%)
6 Present Salary?
7. Salary Expectation?