Product Manager, Audience Management

Hulu   •  

Santa Monica, CA

Industry: Media

  •  

Less than 5 years

Posted 102 days ago

SUMMARY

Hulu’s product management team is seeking a Senior Product Manager, Audience Management who will be an exceptional addition to our Advertising Experiences team. As a Senior Product Manager at Hulu, you will be responsible for helping to build the strategy, define requirements and drive execution for the Ad Platforms group to support our Advertising business, across both internal and external stakeholders. The right person for this role can solve complex problems, communicate solutions concisely, articulate clear paths toward resolution to technical and non-technical groups and passionately drives results. If you are someone who can drive strategy, build data driven products for a variety of users, brings a passion for building and possesses a strong background in advertising and product management, then this is a great role for you.

 

WHAT YOU’LL DO

  • Develop, manage and execute on a product vision, strategy and plan for the Advertising business across all devices/platforms (web, mobile, and living room), working with various stakeholder groups across product, technology, finance, sales and legal groups
  • Own the product vision, strategy and execution of our audience data efforts while partnering with local and distributed teams to define solutions for the future of data-activated selling  
  • Own the product vision, strategy and execution of all offline and online audience transactions, including independent audience data sets, advertiser audience data and other proprietary 3rd party integrations to drive the future of ad serving at Hulu
  • As a member of the Audience Management Platform group, the collective product group responsible for advertising audience data, own the product efforts around the prioritization, definition and roadmap of our critical targeting platforms that improve accurency and relevancy for our users and the business alike
  • Own the product efforts around the prioritization, definition and the roadmap of our advertising data integrations, our data management platform and rich targeting for the ad server
  • Build new, custom audience models that are proprietary for Hulu and drive top-line revenue results  
  • Own the product strategy and vision for our 1st party and 3rd party audience data integrations, onboarding, advertiser audience targeting and lookalike modeling across the Hulu advertising ecosystem
  • Own the product strategy and vision for attribution measurement platforms and integrations across all Hulu platforms
  • Develop the new measurement and attribution reporting solutions for internal research groups and external clients to drive effectiveness and ROI for brands at Hulu

 

WHAT TO BRING

  • Bachelor’s Degree in Computer Science, business degree or equivalent experience
  • 3+ years of Product Management experience, highly preferred from established technology or digital media company
  • 3+ years of digital and/or TV advertising experience, preferably working in advertising technology and closely aligned to sales organizations
  • 3+ years working extensively with audience data and/or on data management platforms
  • Proven experience and success in a product or digital production role with the ability to demonstrate a proven record of success in building new data products for the market
  • Deep understanding of the core audience currencies in digital advertising: Nielsen, Comscore, MOAT
  • Strong understanding of privacy laws and current policies to ensure we are fully protecting the quality and privacy of our user’s data
  • Highly driven and focused personality who enjoys moving quickly and getting things done
  • Excellent interpersonal communication and writing skills

 

NICE-TO-HAVES

  • Experience at a top Digital or TV advertising measurement company and/or understanding of the ad measurement industry
  • Passion for television, Streaming Video On Demand (SVOD), or Over the Top (OTT) industry experience