company logo

Product Manager, Analytics at Vimeo in New York, NY

New York, NY 10001
More than 4w ago


$100K — $150K *


Technical Product Management


5 - 7 years

Job Description

See More

Valid through: 12/23/2020

About Vimeo

Vimeo is an American video hosting, sharing, and services platform headquartered in New York City. Vimeo operates on an ad-free basis, and instead derives revenue by providing subscription plans for video content producers and offering software as a service with video creation, editing, and broadcasting tools, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. Vimeo focuses on the delivery of high-definition video across a range of devices. ,The site was initially built by Jake Lodwick and Zach Klein in 2004 as a spin-off of CollegeHumor to share humor videos among colleagues, though put to the side to support the growing popularity of CollegeHumor. IAC acquired CollegeHumor and Vimeo in 2006, and after Google had acquired YouTube for over US$1.65 billion, IAC directed more effort into Vimeo to compete against YouTube, focusing on providing curated content and high-definition video to distinguish itself from other video sharing sites. Lodwick and Klein eventually left by 2009, and IAC implemented a more corporate-focused structure to build out Vimeo's services, with current CEO Anjali Sud having been in place since July 2017. ,Vimeo was founded in November 2004 by Connected Ventures, the parent company of the humor-based website CollegeHumor, as a side project of web developers Jake Lodwick and Zach Klein to share and tag short videos with their friends. The idea for a video-sharing site was inspired after CollegeHumor received a large number of views from a posted video clip of the October 2004 Saturday Night Live show that included Ashlee Simpson's infamous lip-syncing incident. The name Vimeo was created by Lodwick as a play on the words video and me. As CollegeHumor was drawing in audiences, Vimeo was put to the side while Lodwick and Klein focused on supporting the main CollegeHumor site. Vimeo's user base grew only by a small amount during the next few years principally by word-of-mouth. ,IAC, owned by Barry Diller, acquired a majority ownership of Connected Ventures in August 2006, as they were drawn by the success of CollegeHumor which was bringing around 6 million visitors a month at the time. In reviewing the assets of Connected Ventures, IAC discovered the Vimeo property; this had came at the same time that Google had purchased YouTube for US$1.65 billion in October 2006. By the start of 2007, IAC had directed Lodwick, Klein, and Andrew Pile to work on Vimeo full time and expand its capabilities. To differentiate themselves from YouTube and other video sharing sites that had appeared since Google's purchase, Vimeo was focused on the content creator with better upload tools, and better curation of content on the site rather than on popularity. By October 2007, Vimeo was the first video sharing site to offer high-definition content to users via Flash-based high-definition video playback. While IAC's acquisition of Connected Ventures helped to target Vimeo's direction, the corporate nature of IAC created issues with many of the original staff of CollegeHumor and Vimeo. Lodwick was planning to leave the company near the end of 2007, as he said that IAC's incorporation of business processes hampered their creativity, but was fired a few weeks before that point. Klein left in early 2008. ,Vimeo began rolling out a major redesign of its site in 2009 aimed to put the user's focus on the video, which ultimately was completed by January 2012. The new version was aimed to feature the video playback as the central focus of the design, contrasting with the numerous user interface elements that YouTube had within its layout at the time. From 2008 to 2014, Vimeo had blocked the hosting of video game-related videos as they typically were longer than their normal content and took much of the site's resources. Vimeo did allow machinima videos with a narrative structure. The ban was lifted by October 2014. ,In December 2014, Vimeo introduced 4K support, though it would only allow downloading due to the low market penetration of 4K displays at the time. Streaming of 4K content launched the following year, along with adaptive bitrate streaming support. In March 2017, Vimeo introduced 360-degree video support, including support for virtual reality platforms and smartphones, stereoscopic video, and an online video series providing guidance on filming and producing 360-degree videos. ,Support for High-dynamic-range video up to 8k was added in 2017, and AV1 encoding in June 2019. ,Vimeo acquired VHX, a platform for premium over-the-top subscription video channels, in May 2016, subsequently offering this as a service to its sites customers. Vimeo acquired the existing service Livestream in September 2017 to bolster its associated staff and technology, eventually integrated its streaming technology as Vimeo Live, another service offering for its service subscribers. ,Around 2016, Vimeo had expressed its intentions to enter into the subscription video-on-demand market with its own original programming, with the intent of spending "tens of millions" on content to populate the service as to compete with services like Netflix. According to IAC CEO Joey Levin, some of the original programming would have been from content creators already on Vimeo, paid for their material to be used on the service, thus reducing their own costs in producing content in comparison to Netflix. However, by June 2017, Vimeo had scrapped this plan, recognizing that not only that they were far behind Netflix and others in this area but that they also had generally had far fewer potential viewers and that their ultimate goal, converting those viewers into customers of the site, would be difficult.
stats icon
Total Jobs:
stats icon
Total Experts:
stats icon
Average Pay:
stats icon
Total value of jobs:
stats icon
% Masters:
Learn More About Vimeo view all icon
* Ladders Estimates