Product Line Marketing Manager

VMware   •  

Palo Alto, CA

Industry: Technology


5 - 7 years

Posted 267 days ago

This job is no longer available.

Product Line Marketing Manager

Palo Alto, California

Apply Now Job IDR182202

About Business Unit-

Join the Cloud Platform Business Unit (CPBU) at VMware to help craft the future of IT. Product Marketing plays a meaningful role in successfully driving products into the marketplace by understanding the current market environment and developing a strategy to drive customer awareness of the benefits of adopting VMware products and solutions. Our team is looking for a PMM to focus on marketing aspects of VMware Cloud on AWS service.

VMware product marketing managers in the CPBU lead cross-functional teams, setting the overall vision for product go-to-market strategy, monitoring key performance indicators, understanding the dynamics of both direct and channel sales, and influencing many teams towards common goals. They are also responsible for driving the marketing strategy, positioning, messaging, packaging, field enablement and evangelism for their solutions. As a product marketing manager you will also work closely with the core product marketing, technical marketing, and product management teams to also understand the optimal methods and tactics to educate the field.


  • You will develop agile framework for delivering enablement programs for Software as a Service (SaaS)
  • Develop and execute plans to scale sales and partner enablement programs
  • You will also design and deliver sales plays to facilitate guided selling for targeted use cases
  • Deliver key story lines, differentiation, and value propositions to the field and partners
  • Analyze the sales cycle and formulate ideas and approaches to optimize the selling process
  • Build initiatives to motivate selling of VMware Cloud on AWS by the field and partners
  • Work with a cross-functional team (e.g. sales, product management, technical marketing, pricing) to build training materials
  • Build sales tools and collateral (presentations, battlecards, playbooks, tools) as required by the field
  • Develop and deliver sales presentations, videos, podcasts, and self-paced training
  • Identify, develop, and deliver successful sales wins as training material for sales and partners

Required Skills:

  • Approx. 5+ years of work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry
  • Ability to understand and synthesize technical information into business oriented narrative
  • Experience enabling or engaging with enterprise-class sales teams and channels
  • Proven analytical abilities and critical thinking. Demonstrated ability to develop creative / non-traditional solutions
  • Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives
  • Strong leader, self-starter and proven great teammate in a high paced and achievement-oriented environment

Preferred Skills-

  • BA/BS in Computer Science or equivalent
  • Background and familiarity in delivering enterprise software as a service (SaaS)

Job ID R182202